Demand Gen Lead

🔥 14 hours ago

🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

💵 $75k - $100k / year

⏰ Full Time

🟠 Senior

🎣 Lead Generation

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Kojo

WebsiteLinkedInAll Job Openings

51 - 200 employees

📦 Logistics

🏭 Manufacturing

🏗️ Construction

Logistics • Manufacturing • Construction

Kojo is a comprehensive software platform designed for trade contractors to manage procurement, tools, and inventory efficiently. It offers solutions for planning, purchasing, tracking, receiving, and paying for materials, integrating seamlessly with existing ERP and project management systems. Kojo aims to streamline operations by reducing manual data entry, improving order accuracy with AI solutions, and providing real-time updates on inventory and material costs. The platform supports various trades such as mechanical, concrete, roofing, electrical, and flooring, focusing on enhancing productivity and sustainability in construction management.

📋 Description

• Report to the Head of Marketing • Set growth marketing and demand generation strategy to meet pipeline and revenue goals • Own the pipeline number, channel mix, and quarterly plans • Partner with sales on target accounts, handoffs, and follow-ups • Partner with product marketing on messaging and launches • Work with events to convert leads into pipeline • Build and own a modern martech stack and experiment with automated outbound, signal-based campaigns, and ABX tactics • Own paid search and paid social strategy, execution, budgets, and efficiency targets across Google, LinkedIn, Meta, and other channels • Run creative, audience, and offer experiments; scale effective approaches • Own website conversion through landing pages, A/B tests, and improved visitor-to-demo paths • Grow organic discovery through SEO, AEO, and GEO, including technical optimization, structured content, and measurement • Use intent, engagement, and first-party data to trigger automated campaigns across ads, email, and outbound • Design outbound sequences, build target lists, and work with SDRs/BDRs to generate meetings • Create AI agents and workflows for account research, outbound, campaign production, and reporting • Produce and distribute campaign assets across content, ads, email, landing pages, and social • Help the marketing team adopt AI workflows and repurpose existing content across channels

🎯 Requirements

• 7–10+ years of B2B SaaS marketing experience, primarily in demand generation or growth, at startups from Seed to Series C • Experience with a sales-led, enterprise-focused motion is a plus • Experience owning a marketing-sourced pipeline target • Hands-on experience running and scaling paid search and paid social, managing budget and improving CAC • Experience improving website conversion and driving growth through SEO, AEO, and GEO • Ability to write and produce campaign assets with AI assistance • Experience building account-based programs and using intent or engagement signals to trigger campaigns and outbound • Ability to run HubSpot and a modern martech stack independently, including attribution, routing, and dashboards • Experience building AI agents or workflows using tools such as Clay, n8n, Zapier, or LLM APIs • Strategic, scrappy, and comfortable with ambiguity and constant testing

🏖️ Benefits

• New hire equity grant • Full suite of perks and benefits for US-based full-time employees • Remote work from home 100% of the time across North and South America • Work during business hours congruent with local time zone