Performance Marketing Specialist

🔥 0 minutes ago

🇨🇦 Canada – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

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Valnet

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

✈️ Travel

🚘 Automotive

Marketing • Travel • Automotive

Valnet is a global digital publishing and media investment company based in Montreal, Canada. Founded in 2012, the company owns and operates over 25 authoritative brands across various verticals, including entertainment, sports, technology, automotive, gaming, lifestyle, and travel. Valnet's extensive network attracts millions of daily on-site visits and a wide array of subscribers across social media and video platforms. Their brands have been recognized as official media partners for high-profile events such as the LA Auto Show and the New York Comic Con.

📋 Description

• Own paid acquisition strategy and execution across paid search • Directly manage and optimize campaigns across Google Ads and Microsoft Ads, with exposure to Meta or other platforms as needed • Own relationships and performance management for lead generation partners and marketplaces • Manage budgets, forecasts, and performance targets tied to product-level unit economics • Monitor campaign- and product-level performance, identifying inefficiencies and scaling opportunities • Design and execute structured experiments across funnels, landing pages, ad copy, and bidding strategies • Collaborate with content and SEO teams to plan and prioritize content aligned with product strategy and performance insights • Work closely with developers to scope and ship acquisition-related features such as forms, landing pages, and tracking implementations

🎯 Requirements

• 3 to 8 years of hands-on experience in performance or growth marketing with direct ownership of paid media • Strong experience managing paid search at scale, including Google Ads and Microsoft Ads • Proven track record managing meaningful budgets with accountability for ROI and efficiency • Strong analytical capability with fluency in GA4, Looker Studio or similar BI tools, and spreadsheets • Solid understanding of conversion tracking, attribution models, and data quality tradeoffs • Experience running CRO initiatives and interpreting landing page and funnel performance • Comfortable working in fast-moving, performance-driven environments with minimal process overhead • Working knowledge of SEO fundamentals and content strategy is an asset • Experience in insurance, finance, or regulated lead generation verticals is a strong asset

🏖️ Benefits

• Work from home position • Career development opportunities • Professional growth opportunities • Generous rewards for achievements • Collaborative, fast-paced work environment • Autonomy and creative contribution opportunities

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