Head of Digital Marketing – E-Commerce

🕒 September 25

🏄 California – Remote

🏄 California – Remote

💵 $185k - $200k / year

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Visby Medical

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏥 Healthcare

💼 Consulting

🏭 Manufacturing

Healthcare • Consulting • Manufacturing

Visby Medical is a pioneering medical diagnostics company focused on providing rapid PCR testing technology. Their portable, instrument-free PCR tests deliver accurate, reliable results at the point of care in under 30 minutes, revolutionizing the molecular diagnostics industry. Visby Medical's innovative approach addresses the need for quick and effective infectious disease diagnostics, helping to reduce the wait time for results from days to minutes. With a focus on making infectious disease testing accessible and timely, Visby Medical offers testing solutions for sexual and respiratory health, among others. Their technology's deployability and accuracy can play a crucial role in patient diagnosis and treatment, enhancing public health response capabilities. As a leader in point-of-care diagnostics, Visby Medical continues to push the boundaries of medical technology, aiming to set a new standard for rapid PCR testing in healthcare settings worldwide.

📋 Description

• Own paid acquisition through Google Ads / SEM and scale it efficiently • Drive blended CAC down through disciplined testing of audiences, creative, landing pages, and bidding • Own the DTC website and conversion-rate optimization (CRO) • Own the Amazon channel, including listings, performance, and growth • Own brand and creative across channels • Lead future product launches and OTC go-to-market strategy • Build product sites and brands and establish acquisition playbooks • Turn spend-test data into a repeatable, scaled acquisition model • Report on CAC, conversion, and channel ROI • Help develop Visby Medical’s diagnostic device platform and overall brand

🎯 Requirements

• Real OTC / DTC consumer-health marketing experience (regulated or sensitive categories a plus) • Command of the digital-marketing landscape: Google Ads / SEM, web / CRO, analytics, and Amazon • Track record of driving CAC down while scaling spend • Comfort building a brand and a launch from the ground up • Hands-on startup operator, not only a strategist • Full COVID vaccination required; reasonable accommodations for medical or religious reasons considered

🏖️ Benefits

• Highly competitive health insurance through United Healthcare or Kaiser • Company-funded HSA option • Flexible paid time off • 10 company holidays • Contemporary benefits and perks • Reasonable accommodations for medical or religious reasons regarding COVID vaccination