Senior Marketing Automation Specialist

Job not on LinkedIn

🔥 0 minutes ago

🇨🇦 Canada – Remote

💵 CA$85k - CA$105k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 0%

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Wave HQ

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2010

💼 Consulting

📣 Marketing

💸 Finance

Consulting • Marketing • Finance

Wave HQ is a financial services company that provides a suite of money management tools designed to help small business owners. The platform offers features such as invoicing, online payments, accounting, and payroll, all in one integrated system. Wave HQ aims to simplify the financial management process for small business owners, enabling them to manage invoices, track income and expenses, and process payroll efficiently. The company is targeted towards freelancers, contractors, consultants, and self-employed entrepreneurs, providing them with a user-friendly dashboard and access to bookkeeping, accounting, and payroll coaching.

📋 Description

• Own execution and optimization of automated customer journeys across email, in-product, and push channels, from audience creation and build through QA, launch, monitoring, and continuous improvement • Leverage Braze, Segment, and Amplitude to use customer data, behavioral insights, product usage, and lifecycle signals to build targeted audiences and personalized journeys • Translate lifecycle strategies into scalable automation programs with Lifecycle, Product Marketing, and Growth partners • Drive A/B and multivariate testing across messaging, creative, targeting, timing, cadence, and journey design • Own campaign performance and measurement, monitoring lifecycle and channel KPIs with Data & Analytics • Maintain the health and scalability of the marketing automation ecosystem, including QA, deliverability, data integrity, consent, documentation, and governance • Serve as the marketing automation subject matter expert, partnering with Product, Data, and Engineering on events, attributes, and integrations

🎯 Requirements

• 5+ years of experience in marketing automation, lifecycle marketing operations, CRM, or a related discipline, ideally within a SaaS, fintech, subscription, or product-led growth environment • Advanced hands-on experience with Braze, including building multi-step journeys, audience segmentation, behavioral triggers, personalization, and experimentation • Experience working with Segment and Amplitude • Strong understanding of lifecycle marketing across onboarding, activation, engagement, conversion, retention, expansion, and re-engagement • Strong analytical and experimentation skills, including designing tests, interpreting performance data, and translating insights into actionable recommendations and optimizations • Strong knowledge of email, push and in-product messaging best practices, including deliverability, consent management, frequency management, and customer experience • Working knowledge of HTML/CSS and Liquid templating, with the ability to troubleshoot personalized, dynamic communications • Strong operational discipline and attention to detail across campaign QA, data accuracy, documentation, and governance • Collaborative, self-directed approach, with the ability to independently own execution while partnering effectively with cross-functional teams

🏖️ Benefits

• Bonus Structure • Employer-paid Benefits Plan • Health & Wellness Flex Account • Wellness Days • Paid Holiday Shutdown • Wave Days (extra vacation days in the summer)