Communications Specialist, Media & Public Relations

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🔥 12 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎙️ Public Relations (PR)

👻 Ghost score 15%

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Western Canada Lottery Corporation (WCLC)

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1974

🎲 Gambling

🏛️ Government

Gambling • Government

Western Canada Lottery Corporation (WCLC) is the regional organization that operates and administers lottery games and related services for Western Canada. WCLC publishes winning numbers and prize information for games such as Lotto Max, Lotto 6/49, Daily Grand, Western Max/Western 649, Keno, Poker Lotto, Lightning Lotto, Pick Games and Scratch & Win tickets; manages subscriptions, group play, and ticket purchasing options; and provides player resources including responsible play information, prize-claiming procedures, game rules and draw security. The site content links WCLC to provincial lottery and regulatory bodies (Alberta Gaming, Liquor & Cannabis; Sask Lotteries; Manitoba Liquor & Lotteries; Lotteries Yukon, NWT and Nunavut), indicating its role as a public/regional lottery operator.

📋 Description

• Develop news releases, media advisories, key messages, Q&As, briefing materials and other media resources. • Lead proactive media outreach to secure earned media opportunities supporting product, brand and corporate objectives. • Build and maintain positive relationships with media contacts across WCLC's jurisdictions. • Act as the primary communications resource for media relations and publicity initiatives across the organization. • Identify and develop compelling stories that generate public interest, engagement and media coverage. • Coordinate winner publicity activities, including media opportunities, interviews, events and storytelling related to significant winner announcements. • Guide winners through publicity opportunities professionally and with care. • Work closely with the Prize Payout team to coordinate winner communications and media activities. • Collaborate with internal stakeholders to identify newsworthy stories, announcements and earned media opportunities. • Support responsible gambling communications with Player Care and other stakeholders. • Assist with reputation management, issues monitoring and communications response activities. • Monitor media coverage, industry trends and emerging issues to identify opportunities and risks.

🎯 Requirements

• A post-secondary degree, diploma, or certification in Communications, Public Relations, Journalism, Marketing, or a related field. • Approximately 5-7 years of experience in media relations, public relations, communications, journalism, or a related field. • Demonstrated success developing and executing media relations and earned media strategies. • Exceptional writing, editing, interviewing, and storytelling skills. • Experience creating media materials including news releases, media advisories, key messages, briefing notes, and Q&As. • Strong analytical skills, with the ability to monitor, interpret, and communicate media insights and trends. • Excellent relationship-building and stakeholder management skills. • Strong project management, organizational, and prioritization abilities. • Sound judgment and the ability to manage confidential or sensitive information with discretion. • Knowledge of brand management, reputation management, and communications best practices. • The ability to work independently while managing multiple priorities and deadlines in a dynamic environment. • Experience supporting winner publicity, event communications, or high-profile announcements would be considered an asset. • Experience in highly regulated industries, including gaming, lottery, entertainment, or public-sector organizations would be considered an asset. • Familiarity with media monitoring and reporting tools would be considered an asset. • Experience with social media and digital communications strategies would be considered an asset. • Knowledge of WCLC products and the lottery industry would be considered an asset.

🏖️ Benefits

• Competitive benefits • Good work-life balance • Challenging, collaborative work environment

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