Influencer & Creator Partnerships Manager

October 11

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Wing Assistant

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B2B • SaaS • Productivity

Wing Assistant is a company specializing in providing virtual assistant services to businesses worldwide. The company offers a wide range of services including general virtual assistant work, executive assistance, customer service, bookkeeping, and digital marketing. Wing Assistant aims to enhance productivity for startups and enterprise teams by delegating tasks to dedicated virtual assistants, reducing operational load, and enabling businesses to focus on core activities. Their services are accessible via a subscription model, providing flexible and cost-effective solutions compared to traditional hiring methods. Clients benefit from a dedicated assistant model where the assistant works solely for their business, gaining a deeper understanding of their processes over time.

501 - 1000 employees

🤝 B2B

☁️ SaaS

⚡ Productivity

💰 $2.1M Seed Round on 2022-03

📋 Description

• Identify and recruit micro and nano influencers aligned with Wing’s employer brand, tone, and candidate demographics. • Manage the end-to-end creator partnership cycle — from outreach, negotiation, and onboarding to campaign delivery and performance reporting. • Develop and distribute creative briefs and content guidelines that ensure brand consistency and recruitment relevance. • Coordinate content deliverables and review materials for compliance, quality, and message accuracy. • Collaborate with Talent Marketing and Employer Branding teams to align creator campaigns with ongoing recruitment initiatives. • Track campaign performance (reach, engagement, conversions, and applicant quality) to measure ROI and optimize future collaborations. • Maintain an organized creator database, tracking contract terms, deliverables, and performance outcomes. • Negotiate fair compensation structures and partnership terms based on reach, niche relevance, and campaign objectives. • Stay current on influencer marketing trends and emerging creators across relevant talent markets.

🎯 Requirements

• Minimum 2–3 years of experience in influencer marketing, creator relations, or talent partnerships, preferably within recruitment or brand marketing. • Strong understanding of short-form video content ecosystems (TikTok, IG Reels, YouTube Shorts). • Excellent negotiation, communication, and relationship management skills. • Experience drafting partnership briefs, contracts, and content review feedback. • Highly organized and able to manage multiple creators and campaigns simultaneously. • Data-driven mindset; comfortable analyzing engagement metrics and campaign ROI. • Preferred Skills • Experience in recruitment marketing, employer branding, or HR tech. • Familiarity with influencer discovery tools and analytics platforms (Collabstr, Modash, Grin, etc.). • Knowledge of performance-based influencer compensation models. • Creative eye for storytelling, audience targeting, and campaign alignment.