Lead, Marketing

đź•’ September 21

🇺🇸 United States – Remote

đź’µ $145k - $185k / year

⏰ Full Time

đźź  Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Logo of Warner Music Group

Warner Music Group

1001 - 5000 employees

Founded 1920

📱 Media

đź’° Post-IPO Debt on 2021-10

Media

Warner Music Group is a global music company that forms a collective of music creators and enthusiasts. The company is involved in recorded music, music publishing, and media brand development. Warner Music Group is dedicated to championing the individuality of artists and songwriters, empowering them through its iconic labels and distinctive brands. It hosts a wide variety of artists and is known for its commitment to creative freedom and limitless possibilities in the music industry.

đź“‹ Description

• Lead Sureel's marketing function end-to-end, including category strategy, positioning, messaging, product marketing, demand generation, thought leadership, brand, and execution • Own product marketing across the Sureel stack and translate technical capabilities into value propositions, use cases, differentiation, and messaging for each customer segment • Create sales and executive materials, including pitches, case studies, demos, and collateral • Build targeted demand among qualified rights holders, AI companies, platforms, and ecosystem partners • Build communication channels and programs to educate, nurture, and activate key audiences • Lead thought leadership across Sureel and the AI rights and licensing landscape • Develop Sureel's brand and market positioning across audiences and channels • Own event and industry presence, including conferences, forums, working groups, and communities • Turn pilots, integrations, partner outcomes, research, and product data into proof points and case studies • Track market narratives around AI rights and licensing and refine Sureel's positioning • Support leadership on announcements, conferences, and PR with Warner Music Group brand and communications teams • Manage agency, influencer, and creative partners within brand and budget • Create repeatable marketing systems, including templates, timelines, budgets, and measurement processes • Oversee demo videos and other creative work communicating Sureel's products and value • Handle confidential and proprietary information with discretion and integrity • Report to Co-President Aileen Crowley and partner with product, commercial, and client functions

🎯 Requirements

• Deep experience in marketing, product marketing, category creation, or communications across music, media, enterprise technology, or infrastructure • Experience owning marketing for a brand or platform from strategy through execution and measuring results • Understanding of the music industry and how artists, labels, publishers, and platforms communicate • Ability to work with data and financial detail and manage a detailed marketing budget • Strong storytelling ability, including making complex technical concepts clear, relevant, and engaging • Ability to build trust, exercise judgment around voice and messaging, and know when to escalate • Clear written and verbal communication skills • Ability to remain calm in a fast-moving environment • Interest in music, media, and AI • Experience as a first or early marketing hire building functions and processes from scratch • Experience marketing to artists, labels, publishers, B2B platforms, or infrastructure companies • Track record of building awareness and adoption in a focused B2B, technology, or industry ecosystem • Experience running email marketing programs • Active involvement in AI and music discussions • Experience marketing APIs, infrastructure, enterprise software, rights technology, marketplaces, or products involving multiple senior stakeholders • Experience translating technical standards, policy developments, research, or emerging industry frameworks into market narratives

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