Audience Strategy Analyst

🕒 October 15

🗽 New York – Remote

🗽 New York – Remote

💵 $100k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🧐 Strategy

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This company has sponsored H1B visas in the past.

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WNS

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1996

⚖️ Legal

📦 Logistics

📣 Marketing

Legal • Logistics • Marketing

WNS is a global business process management company that operates across 13 countries with over 66 delivery centers and employs more than 62,000 people. The organization is committed to inclusivity and diversity, fostering a unique culture of co-creation and continuous learning. WNS offers various career opportunities across the Asia Pacific, Europe, Africa, and the Americas, and prides itself on its transparent and merit-based recruitment process. As a leader in its field, WNS focuses on nurturing future leaders and decision-makers while maintaining a strong emphasis on social responsibility through initiatives like the WNS Cares Foundation.

📋 Description

• Lead and support strategic audience segmentation, personalization, and customer journey initiatives using first-party data • Develop audience strategies across owned and paid digital marketing channels • Use advanced SQL to extract, analyze, validate, and interpret customer, audience, and campaign data • Perform campaign reporting and analytics, including A/B testing, statistical significance analysis, incrementality measurement, trend analysis, and performance evaluation • Translate complex analytical findings into clear business narratives, insights, and actionable recommendations • Partner with technical and business teams to define audience requirements and ensure accurate execution across marketing platforms • Identify operational, process, and data gaps and recommend improvements to maintain data quality and integrity • Monitor audience and campaign performance and identify optimization opportunities • Collaborate with Analytics, Marketing, Technology, Operations, and other cross-functional stakeholders • Develop and maintain reporting and dashboards for audience and campaign performance visibility • Communicate analytical findings and recommendations to technical and non-technical stakeholders • Report to the Director - Analytics or another designated reporting manager

🎯 Requirements

• Advanced SQL skills and demonstrated experience working with large and complex datasets • Experience leading or supporting audience segmentation, personalization, and customer journey strategies • Strong experience working with first-party customer data • Experience with digital marketing campaigns across both owned and paid channels • Strong understanding of campaign measurement, reporting, and testing methodologies • Hands-on knowledge of A/B testing, statistical significance, incrementality, trend analysis, and data interpretation • Ability to convert data and analytical findings into meaningful business recommendations • Experience identifying operational or data gaps and implementing process improvements • Strong analytical, problem-solving, organizational, and stakeholder-management skills • Strong written and verbal communication skills with the ability to work effectively across technical and business teams • Availability to work during US business hours • Experience with Snowflake or other SQL databases • Experience with Customer Data Platforms (CDP) • Experience with Salesforce Marketing Cloud or other email service providers • Experience with media advertising platforms such as Meta and Google

🏖️ Benefits

• Medical, dental, and vision insurance • Paid time off (PTO), holidays, and sick leave • 401(k) with company match or other retirement plan • Life and AD&D Insurance • Employee Assistance Program • Performance-based bonuses, incentive pay, or commissions may be available

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