CRM & Customer Lifecycle Analyst

🕒 6 days ago

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Worldpackers

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

🏪 Marketplace

👥 B2C

🌍 Social Impact

💰 Venture Round - Worldpackers on 2022-10

Marketplace • B2C • Social Impact

Worldpackers is a global platform and community that connects travelers with hosts around the world to facilitate meaningful, affordable travel experiences through skill exchange, volunteering, and curated group trips. The company emphasizes community, cultural respect, and accessible travel, and operates a remote-first team while offering products like membership benefits, curated Epic Trips, and community content such as a podcast. Founded by travelers in 2014, Worldpackers focuses on trust, safety, and collaborative connections between travelers and hosts.

📋 Description

• Design and maintain a B2C lead scoring model in HubSpot to prioritize high-intent leads across a high monthly contact volume • Segment and continuously enrich the CRM database, including deduplication, data hygiene, and contact lifecycle staging • Track and optimize Customer Acquisition Cost (CAC) by source, flagging underperforming channels and surfacing insights to the Marketing and Sales teams • Build and manage lifecycle email workflows covering activation (post-lead), conversion (deposit → program fee), and retention (post-booking through to post-trip) • Own the editorial calendar for newsletters and one-off campaigns, ensuring messaging is on-brand, audience-segmented, and results-oriented • Continuously A/B test subject lines, copy, CTAs, and send-time to improve open rates, click-through rates, and downstream conversion • Build and manage automated push notification flows for key lifecycle moments, including welcome journeys, booking milestones, payment reminders, and community prompts • Sync CRM audience segments with paid ad platforms (Meta and Google) to run remarketing campaigns targeting high-score leads • Ensure all CRM data is accurately tracked from source, including UTM parameters, lead origin, funnel stage, and revenue attribution • Maintain full compliance with GDPR, LGPD, and other applicable data privacy regulations across all channels and automations • Produce weekly and monthly performance reports on key lifecycle metrics such as activation rate, deposit-to-program-fee conversion, cancellation rate, and CAC by source

🎯 Requirements

• CRM management experience, with strong preference for HubSpot • Solid grasp of lifecycle marketing principles, including segmentation, lead nurturing, activation, retention, and win-back • Fluent in English — spotless written and verbal communication is non-negotiable • Comfortable with campaign analytics: you can pull the numbers, understand what they mean, and know what to do next • Experience setting up and optimizing email automations, push notification flows, and CRM-integrated ad audiences • Familiarity with A/B testing methodology and a bias toward evidence-based decisions • Ability to manage your own priorities and deliverables with high autonomy in a fully remote setting

🏖️ Benefits

• Health insurance • Remote work options