Director, B2B Data Strategy, Revenue Analytics

🕒 August 31

🇺🇸 United States – Remote

💵 $140k - $160k / year

⏰ Full Time

🔴 Lead

💹 Revenue Operations

👻 Ghost score 0%

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Own end-to-end measurement of marketing impact on pipeline and revenue • Define and maintain tracking strategy across web, media, marketing automation, and CRM systems • Lead implementation and QA of tagging, event tracking, dataLayer requirements, UTM governance, and campaign taxonomy • Partner with channel, web, marketing operations, sales operations, data, analytics, and engineering teams • Ensure leads, responses, and campaign touchpoints are ingested into marketing automation and synced accurately into CRM • Validate campaign setup and persistence of source, medium, campaign, content, and other key dimensions through the full funnel • Ensure marketing-sourced activity is routed to the right sellers and connected to pipeline and revenue outcomes • Build QA processes for tracking, ingestion, syncing, routing, and attribution • Investigate and resolve discrepancies in attribution, conversion tracking, lead counts, pipeline, and revenue at the source • Translate business questions into tracking requirements, naming conventions, field mappings, and measurement plans • Create documentation for tracking requirements, campaign setup standards, field definitions, and operational workflows • Help leadership understand measurement capabilities and data quality risks

🎯 Requirements

• Experience in B2B or demand generation measurement • Experience creating measurement plans aligning media platforms to business outcomes across a full sales cycle • Strong experience in marketing analytics, data strategy, marketing operations, revenue operations, or a similar role • Deep hands-on knowledge of Google Tag Manager and modern digital measurement • Strong understanding of front-end tracking, event design, dataLayer requirements, tag behavior, cookies, consent implications, and QA workflows • Experience with GA4 and related web analytics tools • Strong working knowledge of marketing automation platforms and CRM systems • Experience with Salesforce, HubSpot, Marketo, Pardot, or similar platforms • Experience managing account-based platforms such as Demandbase and 6sense • Understanding of campaign taxonomy, UTMs, click IDs, lead capture, offline conversion flows, and attribution logic • Experience validating campaign and source data across ad platforms, websites, forms, automation tools, CRM, and pipeline reporting • Ability to troubleshoot technical and operational layers, including tag configuration, field mapping, and seller handoff logic • Strong QA instincts and attention to clear definitions and reliable handoffs • Ability to turn complex business processes into clear measurement frameworks and operating rules • Experience with offline conversion imports, lead-to-account matching, or multi-touch attribution (nice to have) • Experience with warehouse, BI, or reverse ETL environments (nice to have) • SQL skills and comfort validating data in source systems, exports, or reporting layers (nice to have) • Must be authorized to work in the U.S.; position is not eligible for immigration sponsorship

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits