Demand Generation Manager

🕒 5 days ago

🇺🇸 United States – Remote

💵 $100k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Zone & Co

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

☁️ SaaS

💸 Finance

🏢 Enterprise

SaaS • Finance • Enterprise

Zone & Co is a company that provides software solutions to enhance and streamline back-office operations. Their products offer seamless extensions of cloud ERP systems, enabling complex billing and revenue recognition, advanced reporting, AP automation, payroll management, and more. Zone & Co services finance, HR, and operations teams, helping them centralize their lead-to-revenue and payroll operations. They integrate with various platforms like Salesforce and HubSpot to optimize financial workflows and decision-making. As a SuiteCloud Developer Network Partner, they assist organizations in maximizing their NetSuite ERP investments for better efficiency and automation.

📋 Description

• Develop and own the North American demand generation strategy and quarterly operating plan • Align demand programs with Sales leadership, territory plans, ideal customer profiles, account priorities, pipeline coverage, and quarterly objectives • Own and report marketing-sourced and marketing-influenced pipeline, qualified opportunities, conversion, pipeline velocity, and revenue impact • Build plans supporting new-logo acquisition and expansion across existing customers • Plan, launch, and optimize integrated programs across paid search, paid social, email, webinars, content, websites, landing pages, third-party programs, and events • Build targeted programs for finance and technology buyers at organizations using or evaluating Oracle NetSuite • Develop account-based marketing programs, including named-account selection, buying-group engagement, coordinated outreach, intent signals, and progression measurement • Design lifecycle and nurture programs supporting awareness, evaluation, opportunity creation, cross-sell, adoption, and expansion • Partner with Sales, Sales Development, Product Marketing, Content, Marketing Operations, Customer Success, global marketing, and ecosystem partners • Develop co-marketing and co-selling initiatives with Oracle NetSuite, solution providers, implementation partners, and other ecosystem partners • Build measurement frameworks connecting campaign activity and spend to pipeline, opportunity creation, conversion, acquisition efficiency, and revenue • Maintain campaign structure, source tracking, UTM governance, lead and account routing, lifecycle definitions, and reporting • Lead testing across messaging, offers, audiences, creative, landing pages, email, and channel mix • Use AI, automation, intent data, experimentation, customer feedback, and sales feedback to improve marketing effectiveness • Own the North American demand generation budget and forecast • Manage agencies, contractors, media partners, and marketing vendors • Lead regional field and executive programs, including conferences, partner events, roadshows, executive dinners, and webinars • Develop market insight on North American finance leaders, the Oracle NetSuite ecosystem, buying triggers, competitive alternatives, and market dynamics • Establish baselines, reliable reporting, and progress against pipeline, efficiency, velocity, expansion, and operating-effectiveness measures

🎯 Requirements

• 5+ years of progressive B2B demand generation or growth marketing experience, ideally in SaaS, enterprise technology, FinTech, or a complex, multi-product software environment • Demonstrated record of building and optimizing programs that generate qualified pipeline and contribute to revenue in the United States and/or Canada • Experience translating sales and company goals into a regional demand plan, including segmentation, channel strategy, budget allocation, and performance measurement • Strong hands-on experience with integrated digital and field programs, including paid search, paid social, email, webinars, events, and account-based marketing • Experience partnering closely with Sales and Sales Development, including account planning, lead follow-up, qualification, and pipeline reviews • Fluency in marketing performance measurement and attribution • Working knowledge of marketing automation and CRM platforms such as HubSpot or Marketo and Salesforce, including campaign management, lead lifecycle, scoring, and reporting • Comfort using AI-enabled tools, automation, intent data, and experimentation • Strong project and budget management skills • Ability to manage agencies and external partners • Excellent written and verbal communication skills • Ability to work independently in a remote, globally distributed organization • Business fluency in written and spoken English • Experience with Oracle NetSuite, ERP, financial software, accounting technology, or the NetSuite partner ecosystem is especially valuable • Experience supporting Canada, including awareness of CASL and French-language considerations for Quebec, is especially valuable • Familiarity with intent and ABM platforms such as 6sense or Bombora is especially valuable

🏖️ Benefits

• Bonus • Equity • Fully remote work • High-trust flexibility and autonomy • Equal opportunity workplace • At-will employment in the United States • Fixed-term or permanent contract options for non-US jurisdictions

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