CRM Manager

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🕒 March 18

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10 Ten Gaming LLC

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

🎮 Gaming

👥 B2C

Gaming • B2C

10 Ten Gaming LLC is a developer and operator of social casino games that runs Smiles Casino, a free-to-play, sweepstakes-style platform offering hundreds of Vegas-style slots, table games, and arcade titles across web and mobile devices. The company emphasizes security, responsible gaming tools, no-download play, daily bonuses and starter virtual currency, and supports players with customer service while also operating an affiliate program and hiring talent for game development and operations.

📋 Description

• Own the end-to-end CRM strategy across the player lifecycle: onboarding, engagement, retention, reactivation, and churn prevention • Design and optimize player journeys based on behavior, value, and engagement patterns • Segment players using transactional and behavioral data (e.g., activity, recency, frequency, value) • Plan, execute, and optimize CRM campaigns across email, push notifications, SMS, and in-app messaging • Manage promotional campaigns, including bonuses, free entries, tournaments, and retention mechanics aligned with sweepstakes rules • Ensure campaigns are timely, relevant, and personalized • Track and analyze CRM KPIs such as retention, conversion, reactivation, ARPU/LTV, and churn • Conduct A/B testing on messaging, timing, offers, and journeys • Translate insights into actionable improvements and clear performance reporting • Ensure all CRM communications comply with US sweepstakes regulations, internal policies, and responsible play standards • Maintain opt-in, opt-out, and communication preference best practices • Work with Product and UX teams to improve in-app experiences and messaging triggers • Collaborate with the BI team on dashboards, segmentation logic, and campaign attribution • Drive CRM strategy through hands-on ownership of Optimove, using player segmentation, value modeling, and automated lifecycle campaigns to improve retention, increase ARPU, and grow long-term player value • Maintain CRM workflows, automation, and campaign calendar • Support data hygiene and CRM best practices

🎯 Requirements

• 3+ years of hands-on CRM, lifecycle, or retention marketing experience within real-money online gaming, sweepstakes casinos, social casinos, or comparable high-engagement digital products • Strong understanding of the US player market, including customer behavior, motivations, promotional sensitivity, and lifecycle expectations • Native or near-native English proficiency, with the ability to craft compelling, compliant, and conversion-focused messaging • Proven track record of delivering measurable CRM impact, including: End-to-end customer journey design and optimization, Promotional strategy and execution, Player segmentation and personalization, High-performing email and multi-channel CRM campaigns • Exceptional communication skills, able to clearly articulate strategy, present insights, and collaborate effectively with key stakeholders • Highly analytical mindset, with strong experience in performance tracking, reporting, and translating data into actionable insights • Proven hands-on expertise in Optimove, with the ability to independently build segments, configure multi-step lifecycle journeys, manage triggers, execute A/B tests, and analyze campaign performance • Working knowledge of HTML and experience with automated CRM platforms (e.g., Optimove, Braze, Salesforce Marketing Cloud, or similar) is a strong advantage • Experience designing or managing loyalty and VIP programs is a plus

🏖️ Benefits

• Fully Remote • Day Shift (PHT), aligned with US business needs