PPC Specialist

Job not on LinkedIn

🕒 5 days ago

🇮🇳 India – Remote

💵 $4 / hour

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Safe Rescue

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Safe Rescue is a comprehensive service provider dedicated to supporting businesses with essential solutions around customer support, digital marketing, website development, CRM implementation, data analytics, SEO, project management, and lead generation. The company focuses on creating impactful strategies that drive engagement and efficiency for its clients, while fostering a dynamic work environment that promotes personal and professional growth.

📋 Description

• Plan, build, launch, and manage full-funnel Meta advertising campaigns for U.S.-based home service businesses • Develop campaign strategies covering targeting, campaign structure, budgets, bidding, creative direction, offers, and lead-generation objectives • Manage and optimize campaigns for HVAC, plumbing, roofing, electrical, landscaping, pest control, remodeling, painting, cleaning, construction, and other residential/home-based services • Analyze CPL, qualified lead rate, CAC, ROAS, conversion rate, frequency, CTR, CPM, and attribution data • Optimize campaigns for lead quality and downstream sales performance, not only lead volume • Work with CRM and sales teams to identify campaigns, audiences, creatives, and offers producing qualified customers • Design and execute A/B tests across creatives, audiences, offers, copy, landing pages, and campaign structures • Brief and collaborate with creative teams on hooks, angles, offers, video concepts, images, copy, and calls to action • Manage significant advertising budgets and scale winning campaigns while maintaining target CPL and lead quality • Implement and monitor Meta Pixel, Conversions API (CAPI), events, tracking, and attribution • Identify campaign inefficiencies, troubleshoot tracking issues, and develop data-backed growth strategies • Prepare actionable performance reports for clients and/or internal stakeholders • Stay current with Meta Ads platform updates, Advantage+ solutions, attribution changes, and emerging paid-social strategies

🎯 Requirements

• Proven, hands-on experience managing Meta Ads campaigns for U.S.-based home service businesses — mandatory and non-negotiable • 4+ years of hands-on experience managing Meta Ads campaigns • Proven experience generating leads for U.S.-based businesses • Strong understanding of lead generation campaigns, local targeting, lead quality, CPL optimization, and scaling • Experience managing multiple Meta Ads accounts simultaneously, preferably within a performance marketing or digital marketing agency • Ability to demonstrate actual Meta advertising work from U.S. home service campaigns personally managed or directly worked on • Ability to provide 2–5 examples of Meta ad creatives from U.S. home service campaigns • Advanced knowledge of Meta Ads Manager, Business Manager, Meta Pixel, Conversions API (CAPI), and Advantage+ campaigns • Strong understanding of Custom Audiences, Lookalike Audiences, interest targeting, attribution, and post-iOS 14 measurement • Experience with Meta Lead Ads and Instant Forms • Experience with CRM platforms such as GoHighLevel, HubSpot, or Salesforce • Working knowledge of Google Analytics 4 (GA4) and landing-page CRO best practices • Meta Blueprint Certification is required • Proficient in Excel or Google Sheets for campaign reporting and analysis • Excellent written and verbal English communication skills • Comfortable working Pacific Standard Time (PST) business hours • Minimum computer specifications: Intel Core i7 11th generation or above, Intel Core i5 13th generation or above, AMD Ryzen 5/7/9 minimum series 7000, or Core i7/i5/M1/M2 Macintosh • Minimum 12 GB RAM, 128 GB SSD or higher, and 2 GB graphics memory • Mouse and keyboard • Main internet: jitter below 10ms, latency below 160ms, upload above 25 Mbps, download above 40 Mbps • Internet speed testing capability • LAN-cabled internet required • Power backup sustaining a minimum of 8 hours; UPS is not enough • Secondary internet: jitter below 10ms, latency below 160ms, upload minimum 25 Mbps, download minimum 25 Mbps • Resume/CV with shareable links to relevant Meta ad creative samples • Application summary covering home service industries, experience duration, role and responsibilities, campaign objectives, and CPL/lead-generation results where shareable • Permission to share submitted materials and removal of confidential, proprietary, or personally identifiable client information where necessary

🏖️ Benefits

• Full-time remote position • Reliable computer/laptop, stable high-speed internet connection, noise-free workspace, and backup internet/power solution required for uninterrupted productivity • Noise cancelling headset • LAN-cabled internet • Reliable power backup sustaining a minimum of 8 hours • Secondary internet backup