Senior Product Marketing Manager – QuickBooks Migration

Job not on LinkedIn

🔥 5 minutes ago

🌐 Serbia, United States – Remote

🇷🇸 Serbia – Remote 🇺🇸 United States – Remote

💵 $130k - $145k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Acumatica

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2008

🏭 Manufacturing

💼 Consulting

📦 Logistics

💰 $25M Series C on 2018-06

Manufacturing • Consulting • Logistics

Acumatica is a leading provider of cloud-based Enterprise Resource Planning (ERP) software, offering a comprehensive suite of business management applications. Their platform is designed to help midmarket companies streamline operations and improve efficiency through integrated solutions for financial management, construction, distribution, manufacturing, and retail management. Known for its exceptional usability and flexible licensing options, Acumatica provides tools that empower collaboration, automation, and real-time insights across multiple business departments. Their solutions are industry-focused, helping companies connect and manage every aspect of their business in the cloud, enabling growth and innovation through modern, cross-module workflows.

📋 Description

• Own positioning and messaging for the QuickBooks Graduates program • Develop narratives differentiating Acumatica’s cloud ERP platform from QuickBooks and other SMB accounting and ERP tools • Build industry- and micro-vertical-specific messaging for construction, manufacturing, distribution, and professional services • Create thought leadership assets using customer, industry, and market insights • Support end-to-end go-to-market strategies for QuickBooks Graduates campaigns • Partner with customer advocacy teams to elevate customer stories and videos • Collaborate with product, sales, and industry/vertical teams on roadmaps, priorities, and capabilities relevant to QuickBooks migration • Use performance data and analytics to refine content and evaluate campaign effectiveness • Create video scripts, perform light video edits, and develop comparison, overview, and product demonstration videos • Maintain website messaging, comparison guides, datasheets, infographics, brochures, and other marketing enablement assets • Support release planning and align internal and external teams on positioning • Support trade shows, industry events, partner and customer events, presentations, webinars, and thought leadership sessions • Translate product functionality and benefits into value for small business buyers

🎯 Requirements

• Minimum of 3–5 years of product marketing experience • Deep knowledge of small business accounting software, including QuickBooks or comparable solutions • Knowledge of ERP business management systems, accounting processes, business technology, and B2B marketing strategies • Experience marketing to construction, manufacturing, distribution, or professional services is a plus • Educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field • Exceptional writing ability • Ability to explain complex features clearly and translate technical ERP capabilities into benefits for small business owners • Analytical and creative approach to messaging • Excellent organization and multitasking ability • Strong communication skills • Experience with marketing technologies preferred, including WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM applications, SharePoint, and Wistia • Direct experience with QuickBooks Online or Desktop is a strong plus • Willingness to collaborate and work in a fast-paced environment

🏖️ Benefits

• Annual bonus eligibility • Stock eligibility • Sales incentives eligibility for certain roles • Medical, dental, and vision insurance for US-based employees and dependents • Employer-paid short-term and long-term disability coverage • Employer-paid basic life coverage • 401(k) plan with company match • Flexible time off • Sick and safe leave • Work/life balance • Professional and financial growth potential • Remote work availability