Demand Generation Lead

Job not on LinkedIn

🔥 0 minutes ago

🇨🇴 Colombia – Remote

⏰ Full Time

🟠 Senior

🎣 Lead Generation

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Addi

WebsiteLinkedInAll Job Openings

201 - 500 employees

💳 Fintech

🛍️ eCommerce

👥 B2C

Fintech • eCommerce • B2C

Addi es una empresa de tecnología que busca impulsar y habilitar el comercio digital en Latinoamérica. En Addi, quieren que las personas compren lo que quieran, cuando quieran, de forma fácil, rápida y transparente, sin intereses, sin costos adicionales, sin papeleo y sin complicaciones.

📋 Description

• Own paid media as Addi’s merchant acquisition engine • Rebuild the SMB inbound top of funnel so Sales receives sufficient lead volume and quality • Audit and rebuild account structure, tags, and UTMs • Implement a pre-launch QA checklist for every relaunch • Restore paid inbound lead volume • Reduce cost per acquired merchant by reallocating budget by marginal return • Pause non-paying campaigns and test creative and offers by SMB segment • Build payback-based cases to scale budget after efficiency is proven • Improve paid lead form completion through targeting, audience, and landing-page optimization • Coordinate form, WhatsApp Flow, and RCS fixes with the SMB inbound team • Build a measured funnel from impression to first origination • Clean GTM/GA4 tracking and UTMs and prevent paid cannibalization of organic • Report cost per qualified lead and acquired merchant by channel and campaign • Run regular incrementality tests • Present monthly scale, adjust, or stop recommendations at the SMB business review • Launch budget-capped acquisition pilots on channels beyond Google and Meta • Lead performance agencies through briefing, review cadence, accountability, and course correction • Collaborate with Sales on lead volume and quality definitions • Optimize creative and landing pages • Use AI tools for creative variants, audience research, campaign QA, and reporting • Use platform automation with judgment and override it when needed

🎯 Requirements

• Proven experience owning a paid acquisition number and moving it • Experience owning a meaningful monthly paid budget against a cost-per-acquisition target • Experience owning a B2B, merchant, or lead-generation budget at a digital company such as fintech, payments, marketplace, or SaaS • Ability to state starting value, ending value, specific changes that moved a named metric, and how the result was incremental • Ability to allocate budget by marginal return and pause non-performing spend • 5 to 8 years in performance marketing, paid acquisition, or demand generation • Direct experience building and optimizing campaigns in Google Ads and Meta Ads Manager • Experience rebuilding or turning around an underperforming paid account • Ability to audit account configuration errors including tags, UTMs, conversion events, and overlapping audiences • Experience connecting ad spend to qualified lead, approval, signed account, and first transaction • Experience setting up or auditing GTM, GA4, UTMs, and CRM attribution such as Salesforce or HubSpot • Basic SQL or direct warehouse and dashboard experience with Looker, Amplitude, or similar • Experience designing geo holdouts or on/off incrementality tests • Ability to explain attribution models to non-technical stakeholders • Experience leading performance agencies against hard targets • Experience negotiating scope and fees and deciding which work to keep in-house • Experience agreeing lead volume and quality definitions with Sales • Experience using sales feedback to change targeting • Experience running creative and landing-page tests • Experience with LinkedIn, TikTok, or programmatic for business audiences • Daily use of Claude, ChatGPT, or comparable AI tools • Experience using platform automation such as Performance Max and Advantage+ with judgment • Conversational English level requested in the application form

🏖️ Benefits

• Equity in the company • Benefits that go beyond the basics • Competitive compensation • Opportunity for professional growth • Remote work arrangement • Transparent hiring process with feedback regardless of outcome

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