Regional Marketing Manager – East, South East Asia

Job not on LinkedIn

🔥 1 hour ago

🇨🇾 Cyprus – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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AdTech Holding

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

💼 Consulting

📣 Marketing

Consulting • Marketing • Advertising

AdTech Holding is a pioneering organization established in 2011 that specializes in creating vibrant startup ecosystems and innovation labs for AdTech and MarTech projects. Utilizing advanced AI technologies and data science, it offers a variety of services including predictive targeting, fraud prevention, and programmatic media buying. The company focuses on enhancing mobile apps, improving user acquisition, and providing solutions for advertisers to achieve exceptional performance. With a strong commitment to fostering talent and innovation, AdTech Holding supports entrepreneurs at all stages of their startup journey.

📋 Description

• Own the regional marketing budget and shape the brand strategy for each market • Develop and test hypotheses on audiences, USPs, and brand perception • Track local and global competitors, research local platforms, partners, agencies, and events • Report monthly on leads, activations, and revenue from new clients by market • Set acquisition KPIs and plan local campaigns, including paid search via local agencies • Brief local agencies, review results, and localize landing pages, banners, and content • Run local events and meetups, including ChinaJoy and regional industry conferences • Build and grow communities on WeChat and regional groups and channels • Manage local brand reputation and work with influencers, KOLs, and MCN agencies with the PR team • Align with Sales on target markets and priority accounts, hand over qualified leads, and track conversion • Equip Sales with localized materials and support them at events • Join customer-development interviews, build target-audience profiles, and share regional insights with the marketing team

🎯 Requirements

• Native Mandarin • Working English (B2+), sufficient to present to the global marketing team • 3–5 years in marketing • At least 1–2 years owning a direction or market end-to-end, not only executing tasks inside a large team • Hands-on experience running marketing in mainland China with real budget responsibility • Practical knowledge of the Chinese ecosystem: WeChat official accounts, Douyin/RED, Baidu SEM, local KOL/MCN market • Experience briefing and managing external agencies and contractors • Track record measured in leads, cost per lead, and conversion to client • Experience proposing and testing hypotheses, then scaling or stopping them • Comfortable working independently with a manager in a different timezone • Nice to have: background in adtech, affiliate, performance marketing or advertising • Nice to have: network among Chinese media-buying communities • Nice to have: experience in SEA markets (Vietnam, Indonesia, Philippines)

🏖️ Benefits

• Cafeteria benefits system allowing employees to choose benefits suited to individual needs • Medical services coverage • Fully covered 10 working days of sick leave per year • 5 additional day-offs per year • English and other languages compensation • Quarterly bonuses • Annual bonuses • Corporate events • Gifts