Digital Marketing, Creative Design Specialist

Job not on LinkedIn

🔥 16 hours ago

🇵🇰 Pakistan – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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AIM Qualifications and Assessment Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

📚 Education

🤝 Non-profit

👥 HR Tech

Education • Non-profit • HR Tech

AIM Qualifications and Assessment Group is a not-for-profit awarding organisation and Access Validating Agency with over 40 years of experience in creating and awarding qualifications, including Access to HE Diplomas. The organisation is dedicated to promoting inclusion, integrity, respect, and empowerment through flexible, professional, and technical qualifications ranging from Entry Level to Level 6. AIM also specializes in end-point assessments for apprenticeships in the creative, cultural, digital technologies, and professional services sectors, supporting various organisations in delivering quality training and assessments.

📋 Description

• Develop and execute digital marketing strategies aligned with revenue targets and pipeline goals • Support go-to-market initiatives for API management, cloud, cybersecurity, and digital transformation services • Identify, research, and engage target accounts across North America and global markets • Support LinkedIn outreach, email sequences, targeted prospecting, inbound lead follow-up, and opportunity qualification • Schedule discovery meetings and nurture warm prospects • Maintain CRM accuracy, segmentation, and pipeline visibility • Collaborate with sales teams to improve conversion rates and shorten sales cycles • Conduct market and competitor research and provide positioning recommendations • Analyze customer behavior, acquisition funnels, conversion metrics, and lifecycle marketing performance • Manage website performance, content strategy, UX, conversion paths, landing pages, calls-to-action, and digital assets • Maintain brand consistency and develop templates, collateral, proposals, decks, documents, and reusable design components • Design digital and print-ready assets including social media content, websites, landing pages, email campaigns, advertisements, webinars, events, infographics, case studies, brochures, banners, and presentations • Create and optimize creative assets for Google, LinkedIn, and other paid advertising channels • Maintain a centralized digital asset library and follow brand, accessibility, and UX standards • Plan, execute, and optimize Google Ads, LinkedIn, SEO/SEM, email marketing, and content marketing campaigns • Manage newsletters, marketing automation workflows, and e-blasts • Track cost-per-lead, ROI, pipeline attribution, KPIs, and monthly benchmarks • Present performance reports to leadership and support forecasting with data-backed insights • Collaborate with marketing, sales, product, content, and leadership teams on integrated campaigns and client-facing materials

🎯 Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or equivalent experience • 3–5 years of experience in digital marketing, preferably within technology or B2B services • Experience supporting lead generation and sales enablement • Experience working in growing or scaling organizations • Hands-on experience with Google Ads, Google Analytics, Google Tag Manager, and LinkedIn Campaign Manager • Strong CRM management skills with Dynamics, HubSpot, Salesforce, or similar platforms • Strong understanding of SEO, SEM, and paid media optimization • Experience with marketing automation platforms and email marketing tools such as Mailchimp • Proficiency in Canva, Photoshop, InDesign, Illustrator, and Adobe Creative Suite • Strong data analysis capabilities and ability to translate insights into action • Strong understanding of typography, color theory, visual hierarchy, layout composition, and branding • Experience creating digital assets for social media, websites, email campaigns, paid advertising, and sales enablement • Experience designing infographics, marketing collateral, pitch decks, case studies, brochures, and executive presentations • Experience with UI/UX design concepts and landing page visual optimization • Experience using creative and AI-powered design tools such as Canva, Adobe Firefly, Microsoft Designer, Figma, Midjourney, or similar platforms • Excellent written, verbal, and presentation skills • Comfortable engaging directly with prospects • Organized, detail-oriented, results-driven, proactive, and self-motivated • Ability to manage multiple priorities in a fast-paced environment • Preferred: Google Ads / Analytics certification • Preferred: Experience in B2B technology marketing, cross-functional marketing and product collaboration, inside sales initiatives, and technology, cybersecurity, cloud, AI, or professional services organizations • Portfolio demonstrating digital marketing campaigns, graphic design work, brand development, social media assets, presentation design, and lead generation marketing materials

🏖️ Benefits

• Remote schedule Monday to Friday during EST core business hours • Collaborative work with global teams • Opportunity to support revenue growth, pipeline generation, and brand positioning • Professional collaboration with marketing, sales, product, and leadership teams