Digital Instrumentation Analyst

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🕒 March 20

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Aliancers

WebsiteLinkedInAll Job Openings

11 - 50 employees

Somos una consultora de Selección de Talento en Mandos Medios y posiciones operativas en todas las áreas de negocios de todas las industrias.

📋 Description

• Support the setup, testing, and validation of digital tracking and market data sources that power marketing and business performance reporting • Ensure data from pixels, tags, and external feeds is collected accurately and consistently across web and app environments • Assist in implementing and testing tags using Google Tag Manager (GTM) or similar tools • Validate custom events, UTMs, and conversion pixels for advertising and analytics platforms (Google Ads, Meta, TikTok, etc.) • Troubleshoot basic issues using browser developer tools and tag debugging extensions • Run quality assurance (QA) checks to confirm data accuracy across web and app environments • Help reconcile data from external market sources (e.g., box office feeds, APIs) with internal performance datasets • Monitor dashboards for anomalies or missing data and flag issues to senior analysts or developers • Update and maintain documentation for tag setups, data sources, and validation steps in Confluence or shared wikis • Contribute to Power BI or Sigma dashboards by ensuring data sources are accurate and properly connected • Assist in preparing recurring performance reports and help explain data discrepancies when identified • Partner with Marketing, Product, and Data Platform teams to understand campaign tracking and data requirements • Participate in data QA reviews and measurement framework updates • Learn best practices for digital analytics implementation, attribution, and privacy-compliant tracking

🎯 Requirements

• Basic experience with Google Tag Manager (GTM) or other tag management systems • Understanding of how digital advertising pixels and analytics tags (e.g., Google Ads, Meta, TikTok, Floodlight) collect data • Ability to test and validate that events, UTMs, and data layer variables are firing correctly across web and app environments • Familiarity with browser developer tools (Console, Network tab) and tag validation utilities such as Tag Assistant or GA Debugger • Strong attention to detail and comfort identifying data inconsistencies or missing events • Clear communicator who can document tag setups, QA steps, and findings in tools like Confluence or Scribe • Works well across marketing, data, and engineering teams; comfortable asking technical questions and following defined QA processes.

🏖️ Benefits

• Completamente remoto • Tiempo completo