Product Marketing Manager, AI-Powered Affiliate Platform, iGaming

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đŸ”„ 0 minutes ago

🌐 Poland, Bulgaria, +3 more countries – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

đŸ‘» Ghost score 10%

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Logo of All Seniors Care Living Centres

All Seniors Care Living Centres

501 - 1000 employees

Founded 2005

đŸ„ Healthcare

⚕ Healthcare Insurance

🧘 Wellness

Healthcare ‱ Healthcare Insurance ‱ Wellness

All Seniors Care Living Centres is a prominent Canadian company specializing in senior living and care. With a commitment to providing high-quality supportive services, this organization offers a range of living accommodations, including independent and assisted living options. Their residences are designed to enhance the quality of life for seniors, featuring luxurious living spaces and comprehensive wellness programs aimed at addressing both physical and emotional needs. The company prides itself on its innovative approach and dedication to individualized care, ensuring a safe and nurturing environment for all residents.

📋 Description

‱ Develop product positioning, target audiences, buyer personas, and differentiated value propositions ‱ Plan and execute go-to-market strategies for new products, features, and updates ‱ Drive market awareness, customer engagement, and product adoption ‱ Equip Sales and Customer Success teams with pitch decks, competitive battlecards, demo guides, product presentations, and ROI tools ‱ Research competitors, monitor market trends, analyze customer insights and win/loss data, and provide actionable recommendations ‱ Develop expert-level content supporting demand generation and customer education ‱ Collaborate with Product, Sales, Customer Success, and Growth teams to increase feature adoption, retention, and expansion opportunities ‱ Work with internal stakeholders to ensure consistent messaging and alignment between product development and commercial goals ‱ Influence go-to-market strategy and strengthen Scaleo's market presence

🎯 Requirements

‱ Proven experience in Product Marketing within an established B2B SaaS or IT product company ‱ Experience as part of a structured product marketing or marketing team in a mature B2B product environment ‱ Hands-on experience developing product positioning, messaging, value propositions, and buyer personas ‱ Proven ability to create and execute go-to-market strategies and product or feature launches ‱ Experience conducting competitive research and market analysis and translating insights into product marketing strategies ‱ Hands-on experience developing sales enablement materials, including battlecards, pitch decks, product presentations, and demo materials ‱ Strong experience in content strategy, including expert-level content for technical or business audiences ‱ Ability to communicate complex product capabilities clearly and translate technical features into compelling business benefits ‱ Strong analytical, communication, and cross-functional collaboration skills ‱ Proactive, results-oriented mindset with a high level of ownership and accountability ‱ Nice to have: experience in Affiliate Marketing, AdTech, or iGaming ‱ Nice to have: experience with affiliate marketing platforms, affiliate tracking software, partner management solutions, AdTech platforms, advertising technology products, or iGaming organizations ‱ Nice to have: experience developing go-to-market strategies for technical B2B products or complex SaaS platforms ‱ Nice to have: experience using customer research, win/loss analysis, and product usage insights to improve positioning and messaging ‱ Nice to have: experience measuring product marketing initiatives' impact on adoption, engagement, pipeline, and revenue ‱ Nice to have: familiarity with product-led growth strategies and SaaS business models

đŸ–ïž Benefits

‱ Regular annual salary reviews ‱ Flexible paid vacation and sick leave ‱ Company-funded learning and development opportunities ‱ Supportive, results-oriented collaborative team culture ‱ Opportunities to connect, collaborate, and celebrate achievements at team events ‱ Product-driven environment building a globally recognized SaaS platform

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