Channel Marketing Manager

🔥 0 minutes ago

🇪🇸 Spain – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 12%

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Logo of Arcserve

Arcserve

501 - 1000 employees

Founded 1983

🔒 Cybersecurity

🤝 B2B

Cybersecurity • B2B

Arcserve is a provider of unified data resilience solutions that protect organizations from ransomware, cyberattacks, and disasters. The company delivers AI-enabled cyber-resilience, backup and recovery, DRaaS, cloud and hybrid data protection across physical, virtual, hyperconverged, and multi-cloud environments, serving small and mid-size organizations, channel partners, and managed service providers.

📋 Description

• Develop and execute integrated channel marketing strategies that drive demand and pipeline through VARs, distributors, and MSPs • Build and manage co-marketing programs, campaigns, and sales plays with key partners, aligned with regional revenue goals and sales priorities • Localize and amplify global campaigns for the region • Build and maintain trusted relationships with channel partners and internal cross-functional teams • Enable partners with co-branded assets, training, and sales enablement tools to accelerate sell-through • Manage MDF (Market Development Funds) programs, ensuring effective investment, compliance, and measurable outcomes • Track and report campaign effectiveness and ROI, making data-driven recommendations • Conduct quarterly marketing reviews with partner leadership • Present quarterly business reviews • Collaborate with product, digital, and field marketing teams to create campaign assets, joint messaging, and enablement tools

🎯 Requirements

• 7-10 years of experience in channel, partner, or field marketing within the B2B technology or SaaS industry • Proven experience working with VARs, distributors, and/or MSPs • Demonstrated ability to measure and optimize marketing ROI, with strong analytical, budgeting, and reporting skills • Hands-on experience with marketing automation, CRM, and analytics platforms (e.g., HubSpot, Salesforce, Looker Studio) • Familiarity with email outreach tools (like Apollo, Salesloft, Outreach) • Strong understanding of inbound marketing funnels, lead nurturing, and customer lifecycle marketing • Excellent project management skills; able to manage multiple priorities and deadlines in a fast-paced environment • Strong written and verbal communication skills; able to collaborate effectively across teams and with external partners • Self-starter comfortable with experimentation, learning new technologies, and adapting quickly • Highly organized, detail-oriented, and proactive in identifying opportunities and proposing solutions • Collaborative team player who builds strong relationships with internal and external stakeholders • Customer- and partner-focused mindset, with a passion for driving engagement and business impact • Comfortable with ambiguity and change; able to switch priorities quickly and manage competing demands • Committed to continuous learning, creativity, and making a measurable impact • Ideal candidates are proficient in English in addition to one or more additional European languages

🏖️ Benefits

• Minimal travel (1-2 times per quarter), including travel across borders for partner meetings, events, and training

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