Account Based Marketing Manager – Nordics

🔥 0 minutes ago

🌐 Sweden, Norway – Remote

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⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 10%

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🗣️🇸🇪 Swedish Required

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Logo of Autodesk

Autodesk

10,000+ employees

Founded 1982

🏗️ Construction

🏭 Manufacturing

💼 Consulting

Construction • Manufacturing • Consulting

Autodesk is a global leader in software for designers, engineers, builders, and creators. The company provides a comprehensive suite of design and engineering applications including popular products like AutoCAD, Revit, and 3ds Max. Through its Design and Make Platform, Autodesk empowers professionals across various industries to design, visualize, and manage projects efficiently, facilitating innovation and sustainability in architecture, engineering, construction, and manufacturing.

📋 Description

• Partner with Nordic Sales leadership and account teams to identify and prioritise strategic accounts • Co-create integrated account and account-group plans, including buying-group strategies, engagement journeys, messaging, campaign calendars, ownership, and next-best actions • Research priority accounts and understand business drivers, transformation priorities, competitive environments, decision processes, and stakeholder relationships • Map buying groups and develop engagement and relationship-coverage strategies • Design and deliver personalised 1:1 and 1:Few account-based marketing programmes across digital, content, events, executive engagement, sales outreach, SDR, customer, and partner channels • Adapt global go-to-market priorities, industry narratives, customer stories, and value propositions for Nordic audiences • Use intent, engagement, product, opportunity, install-base, and relationship signals to guide marketing and sales activity • Equip Sales teams with account intelligence, tailored messaging, campaign assets, conversation starters, and recommendations • Coordinate regional events, executive programmes, and customer engagement moments with Field Marketing • Collaborate with Marketing Operations and Analytics on segmentation, scoring, routing, dashboards, attribution, and reporting • Work with channel and alliance partners on co-marketing, co-sell engagement, ecosystem influence, and account penetration • Manage programmes independently while aligning Nordic, EMEA, and global stakeholders • Measure and communicate account engagement, buying-group coverage, pipeline creation and influence, opportunity acceleration, conversion, expansion, and revenue contribution • Run performance reviews, identify obstacles, capture insights, and optimise account strategies and programmes

🎯 Requirements

• BA, B.Comm, or equivalent degree in Marketing, Communications, or a related field, or equivalent relevant work experience • Eight or more years of experience in B2B marketing, key-account marketing, account-based marketing, demand generation, or a closely related discipline • Demonstrated experience developing and executing marketing programmes for strategic or enterprise accounts • Understanding of regional go-to-market dynamics across the Nordics, particularly Sweden, Norway, and Denmark • Fluency in Swedish and English, with excellent written and verbal communication skills in both languages • Strong interpersonal skills and ability to build trusted relationships and influence stakeholders • Ability to work independently, take initiative, manage multiple priorities, and move projects forward proactively • Excellent cross-functional collaboration skills and experience working closely with Sales or account-management teams • Experience developing campaign materials, including creative and content briefs, messaging, presentations, sales-enablement materials, and customer-facing assets • Strong analytical skills and ability to assess and report on marketing and sales performance • Experience using 6sense, Allocadia, and Marketo • Practical experience using ChatGPT or Claude • Familiarity with marketing analytics, reporting, attribution, or business-intelligence tools

🏖️ Benefits

• In-person onboarding and/or in-person ID verification may be provided/required as part of the role process

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