Performance Media Marketer

Job not on LinkedIn

🔥 0 minutes ago

🇨🇴 Colombia – Remote

💵 COP104M - COP146M / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Novo

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

💳 Fintech

🤝 B2B

🏦 Banking

💰 $35M Series B on 2022-11

Fintech • B2B • Banking

Novo is a fintech company offering a range of banking services tailored for small businesses, freelancers, self-employed individuals, and consultants. Known for its user-friendly platform, Novo provides tools such as business banking accounts, credit cards, funding solutions, and bookkeeping with AI-powered transaction categorization. Novo integrates with top business tools and provides resources to help customers manage budgets, invoices, and financial insights. Offering secure, seamless banking services, Novo partners with banks like Middlesex Federal Savings to provide FDIC-insured deposit accounts.

📋 Description

• Own paid program execution end to end across Google Ads, Meta, and other programmatic/paid social channels • Build, launch, and manage campaigns across Search, Demand Gen, Mobile UAC, and paid social • Optimize daily budget allocation and recommend spend shifts based on performance • Set up and maintain tracking, UTMs, and conversion measurement • Build AI workflows to streamline operations and provide insights • Monitor campaign performance against CAC, ROAS, CPA, and signup targets • Analyze trends and create optimization plans involving bids, audiences, budgets, and creative • Build and maintain performance dashboards and recurring reports • Run structured tests across audiences, creative, bidding strategies, and landing pages • Partner with design and creative teams on ad creative • Work with Strategy & Analytics on tracking, attribution, and reporting • Collaborate with design and lifecycle partners to align paid creative and messaging • Communicate campaign performance and budget decisions to stakeholders

🎯 Requirements

• 3+ years of hands-on experience running paid campaigns on Google Ads and Meta Ads Manager, with exposure to other programmatic channels • Track record of owning budget allocation and pacing, and making data-backed spend decisions • Strong analytical skills and spreadsheet/reporting proficiency • Familiarity with using AI to build custom analyses and workflows • Attention to detail across campaign setup, tracking, budgets, and reporting • Experience with UTMs, pixels, conversion APIs, GA4 or similar • Self-starter able to drive a testing roadmap and daily campaign management with minimal oversight • Excellent written and verbal communication skills • Experience working cross-functionally with design, analytics, and growth teams • Fluent in English • Nice to have: fintech, startup, or high-growth environment experience • Nice to have: additional programmatic/DSP or paid social platforms • Nice to have: Metabase, Looker, Tableau, or similar BI tools

🏖️ Benefits

• Learning and development budgets • Positive, inclusive, supportive culture • Modern technologies and architecture patterns • Distributed team across LatAm • Offices in NYC and India