Google Ads Demand Gen Manager

🔥 3 minutes ago

🇺🇦 Ukraine – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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BetterMe

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

🍽️ Food & Beverage

📣 Marketing

Healthcare • Food & Beverage • Marketing

BetterMe is a wellness-focused company that offers fun and simple fitness solutions, including personalized activities, a Wall Pilates program, calisthenics workouts, and meal timing strategies like intermittent fasting. Its products are designed to cover a range of wellness needs, making fitness accessible and enjoyable for users at various levels. BetterMe also places a strong emphasis on user privacy and data management, providing users with choices about how their data is used and processed to enhance their experience while using the company's services. Their technology optimizes site experiences, ad relevance, and user engagement while ensuring the security and functionality of their products.

📋 Description

• Plan, launch, and scale large-scale Google Ads campaigns, with a focus on Demand Gen • Drive video creative direction for YouTube and Demand Gen campaigns • Conduct creative testing, performance analysis, and hypothesis generation • Perform keyword, audience, competitor, and creative research • Manage campaign budgets and bidding strategies • Optimize campaign performance to maximize ROI and business impact • Collaborate with motion designers and creative teams • Create briefs for high-performing creatives • Analyze campaign and creative performance and identify trends • Drive improvements based on data insights • Shape and implement scalable, performance-focused user acquisition strategies

🎯 Requirements

• 3+ years of hands-on experience managing and optimizing Google Ads campaigns • Strong experience working with Demand Gen campaigns within the last year • Proven track record with large budgets and campaign scaling • Deep understanding of video-first advertising, especially YouTube and Demand Gen campaigns • Solid knowledge of Google Analytics, Google Ads metrics, attribution models, and performance analysis • Experience with the creative side of performance marketing campaigns and scaling acquisition strategies • Intermediate level of English or higher • Strong analytical thinking and attention to detail • Data-driven approach to decision-making • Results-oriented mindset with clear business and performance focus • Ability to work independently, prioritize effectively, and drive initiatives proactively

🏖️ Benefits

• Flexible work format: office, remote, or hybrid • Work autonomy and no micromanagement • Growth opportunities and career advancement • Corporate gym with professional trainers • Massage • Corporate lunches • Sports and team activities • Regular online workouts • Partner discounts • Free access to BetterMe products • Health insurance and corporate doctor • Support for sports events, including covered entry fees • Modern hardware and equipment • Legal and finance support • Open communication, transparency, feedback, and support for initiatives