Google Ads Demand Generation Specialist

🕒 June 30

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BetterMe

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

🍽️ Food & Beverage

📣 Marketing

Healthcare • Food & Beverage • Marketing

BetterMe is a wellness-focused company that offers fun and simple fitness solutions, including personalized activities, a Wall Pilates program, calisthenics workouts, and meal timing strategies like intermittent fasting. Its products are designed to cover a range of wellness needs, making fitness accessible and enjoyable for users at various levels. BetterMe also places a strong emphasis on user privacy and data management, providing users with choices about how their data is used and processed to enhance their experience while using the company's services. Their technology optimizes site experiences, ad relevance, and user engagement while ensuring the security and functionality of their products.

📋 Description

• Execute, manage, and optimize large-scale advertising campaigns across Google Ads, with a strong focus on Demand Gen campaigns • Develop and implement effective user acquisition strategies focused on performance and scalability • Work closely with video creatives for YouTube and Demand Gen campaigns, including creative performance analysis, hypothesis generation, and creative testing • Create clear briefs and collaborate with motion designers and creative teams to develop high-performing ad creatives • Conduct in-depth keyword, audience, competitor, and creative research to identify growth opportunities • Manage campaign budgets, bidding strategies, and performance optimization to maximize ROI and business impact • Analyze campaign and creative performance, identify trends, and proactively drive improvements based on data insights

🎯 Requirements

• 1+ years of hands-on experience managing and optimizing Google Ads campaigns • Recent hands-on experience with Demand Gen campaigns within the last year • Strong understanding of video-first advertising approaches, especially for YouTube and Demand Gen campaigns • Strong knowledge of Google Analytics, Google Ads metrics, attribution models, and performance analysis • Experience working with the creative side of performance marketing campaigns and scaling acquisition strategies • Intermediate+ level of English or higher • Strong analytical thinking, attention to detail, and a data-driven approach to decision-making • Results-oriented mindset with strong business and performance focus • Ability to work independently, prioritize effectively, and drive initiatives proactively • Experience with Facebook/Instagram Ads, DV360, TikTok Ads, Bing Ads, or other paid acquisition channels will be a plus • Experience working with video creatives across multiple paid acquisition platforms

🏖️ Benefits

• Health insurance & corporate doctor • Trust without micromanagement • Growth opportunities • Flexible work format • Wellness in practice • Support for sports events • Modern equipment • Legal & finance support