Binance
1001 - 5000 employees
Founded 2017
₿ Crypto
💳 Fintech
💰 Initial Coin Offering on 2020-12
Crypto • Fintech
Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.
Head of Global Product Marketing
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Binance
1001 - 5000 employees
Founded 2017
₿ Crypto
💳 Fintech
💰 Initial Coin Offering on 2020-12
Crypto • Fintech
Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.
📋 Description
• Global GTM Strategy & Execution • Product Storytelling That Actually Lands • Voice of the User & Market • Team Building & Transformation • Cross-Functional Orchestration • Performance & Iteration • AI-Native Operating Model
🎯 Requirements
• 8+ years in product marketing, GTM, or growth marketing, with at least 3 years leading teams. • A portfolio of launches you're proud of — products or campaigns that moved real business metrics, not vanity numbers. • Deep familiarity with global consumer markets — how users think, what they trust, and what makes them click. • Working knowledge of crypto/Web3 or fintech. This is a huge plus. You don't need to be an OG, but you need to understand the products, the users, and the regulatory complexity. If you've worked in consumer fintech and are crypto-curious with a track record of fast learning, talk to us. • Consumer product instincts — you've marketed products used by millions, not just enterprise SaaS. • Exceptional creative judgment and taste — you can tell when a narrative is sharp vs. generic, when a campaign is brave vs. safe, when copy is alive vs. dead. • Strong analytical chops — you can build a segmentation, read a funnel, pressure-test a forecast, and turn data into decisions. • Proven people leadership — hiring, developing, and retaining strong marketing talent; transforming teams, not just inheriting them. • AI-native operator — you use AI aggressively to 10x output. • Comfort in ambiguity — you can bring structure to chaos and operate in a fast-paced, global, remote-first environment. • Fluent in English. Mandarin as a huge bonus. You'll work daily across global and diverse leaders and teams.
🏖️ Benefits
• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development options
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