Marketing Manager

Job not on LinkedIn

🔥 14 hours ago

🇿🇦 South Africa – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Binance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

📋 Description

• Own marketing metrics to drive growth in Central Africa and provide high-level and operational market insights • Collaborate with regional, global and functional teams to plan and execute campaigns for the Central Africa market • Collaborate on affiliate program design, optimization and management • Ensure relevant and hyperlocalised social media interactions for users • Continuously raise the bar on regional marketing execution • Review funnel data and make bespoke changes for key markets • Analyze market data, identify trends, execute trajectory-changing campaigns, and flag market and competitor movements • Drive quarterly marketing strategy, OKRs, and accountability tracking for the sub-region • Ensure local events meet Binance standards and CSAT goals • Design and execute integrated campaigns from strategy and briefing through measurement and effectiveness reporting • Lead insight-driven tests and experiments across lifecycle, social, and paid channels to drive growth or engagement

🎯 Requirements

• 5+ years of proven success in a similar role • Comfortable operating in a dynamic, fast-moving environment often with uncertainty • Background in marketing, including large scale integrated campaigns, brand building and team management (remote team management experience a plus) • Experience working in regional roles and familiarity with Africa markets • Previous experience in social media management, affiliate programs, events and influencer management a plus • Fluency in English; French is also preferred • Effective communicator, able to represent Binance to external stakeholders • User-focused, data-driven approach to decision making • Able to conceptualize and manage integrated campaigns, using both in-house resources and agency partners • Understanding of social media and paid channels data analytics • Entrepreneurial self-starter, high sense of ownership, able to drive agendas and execute with minimal guidance or supervision • Additional experience in business development, partnership, government relations, strategy, startup, venture building, management consulting, or actual entrepreneurial experience is a plus • Background or interest in the fintech and crypto space preferred

🏖️ Benefits

• Remote work arrangement