Paid Ads Specialist

🕒 July 23

🇿🇦 South Africa – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 16%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Binance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

📋 Description

• Conduct in-depth keyword research for App Store Optimization (ASO) and paid search (Apple Search Ads, Google Ads), and apply insights to metadata, campaigns, and creative strategy • Own and optimize Apple Search Ads and Google Ads performance across both app and web campaigns • Manage and continuously optimize app store assets (icons, screenshots, videos) and paid search creatives and copy • Plan and execute A/B tests for app store listings to improve conversion rates • Monitor app store algorithms and performance trends, leveraging ASO and attribution tools to drive improvements • Work closely with creative, product, and analytics teams to align ASO and paid search efforts with broader growth goals

🎯 Requirements

• Strong hands-on experience with Apple Search Ads and Google Ads (app and web) • Proven expertise in ASO strategies and app store algorithms • Solid experience with AppsFlyer, including deep links and deferred deep links • Proficiency with ASO and analytics tools (e.g. App Annie, Sensor Tower, StoreMaven, Mobile Action) • Experience in crypto, fintech, or online trading platforms would be advantageous • Ideal to have ASO experience across African markets

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)