Binance
1001 - 5000 employees
Founded 2017
₿ Crypto
💳 Fintech
💰 Initial Coin Offering on 2020-12
Crypto • Fintech
Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.
Paid Ads Specialist
🔥 0 minutes ago
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Binance
1001 - 5000 employees
Founded 2017
₿ Crypto
💳 Fintech
💰 Initial Coin Offering on 2020-12
Crypto • Fintech
Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.
📋 Description
• Conduct in-depth keyword research for App Store Optimization (ASO) and paid search (Apple Search Ads, Google Ads), and apply insights to metadata, campaigns, and creative strategy • Own and optimize Apple Search Ads and Google Ads performance across both app and web campaigns • Manage and continuously optimize app store assets (icons, screenshots, videos) and paid search creatives and copy • Plan and execute A/B tests for app store listings to improve conversion rates • Monitor app store algorithms and performance trends, leveraging ASO and attribution tools to drive improvements • Work closely with creative, product, and analytics teams to align ASO and paid search efforts with broader growth goals
🎯 Requirements
• Strong hands-on experience with Apple Search Ads and Google Ads (app and web) • Proven expertise in ASO strategies and app store algorithms • Solid experience with AppsFlyer, including deep links and deferred deep links • Proficiency with ASO and analytics tools (e.g. App Annie, Sensor Tower, StoreMaven, Mobile Action) • Experience in crypto, fintech, or online trading platforms would be advantageous • Ideal to have ASO experience across African markets
🏖️ Benefits
• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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🇿🇦 South Africa – Remote
💰 $1.8M Pre Seed Round - Huzzle on 2024-04
⏰ Full Time
🟡 Mid-level
🟠 Senior
📈 Performance Marketing
