Binance
1001 - 5000 employees
Founded 2017
₿ Crypto
💳 Fintech
💰 Initial Coin Offering on 2020-12
Crypto • Fintech
Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.
Senior Brand and Growth Manager – ANZ
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🔥 0 minutes ago
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Binance
1001 - 5000 employees
Founded 2017
₿ Crypto
💳 Fintech
💰 Initial Coin Offering on 2020-12
Crypto • Fintech
Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.
📋 Description
• Lead brand-led growth for Binance Australia • Own and evolve Binance Australia’s brand strategy • Translate complex crypto concepts into clear, credible, and consumer-friendly messaging • Act as brand guardian across all channels (ATL, BTL, digital, partnerships, community, events) • Lead end-to-end planning and execution of integrated campaigns • Develop campaign narratives, creative briefs, and go-to-market plans across paid, owned, and earned channels • Ensure campaigns balance brand building + measurable growth outcomes • Be the key marketing lead for Australia • Partner with PR, legal, and compliance teams to ensure messaging is accurate, responsible, and regulator-ready • Manage local agencies and creative partners • Track and report on brand health metrics alongside campaign KPIs
🎯 Requirements
• 8–12+ years of marketing experience, ideally in financial services, fintech, crypto, technology, or regulated industries • Proven track record in brand marketing and integrated campaigns, not just performance marketing • Experience working with global brands and adapting them for local markets • Strong agency management experience (creative, media, PR) • Excellent brand judgment – understands tone, narrative, and long-term equity • Strong strategic thinking with the ability to structure complex problems clearly • Comfortable owning messaging in sensitive or regulated contexts • Highly self-motivated, structured, and execution-oriented • Able to operate independently while aligning with global frameworks • Strong communication skills – confident presenting to senior stakeholders
🏖️ Benefits
• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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