CRM Manager

🔥 0 minutes ago

🌐 Estonia, Denmark, +5 more countries – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

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Logo of Bondora

Bondora

51 - 200 employees

Founded 2008

💼 Consulting

🛡️ Insurance

⚖️ Legal

Consulting • Insurance • Legal

Bondora is a fast-growing financial technology company founded in 2008, dedicated to empowering individuals to enjoy life by alleviating financial stress. Serving over 1 million customers worldwide, Bondora offers intuitive online financial services to help users save, grow, and spend money confidently. The company is pursuing a bold transformation by acquiring a banking license, aiming for a valuation target of 1 billion by 2026 and expanding to 11 new countries. Bondora prides itself on a vibrant community culture and a supportive work environment for its employees, offering various perks and opportunities for personal and professional growth.

📋 Description

• Build and run customer journeys in Braze across application and onboarding, repeat loans and add-ons, reactivation, and payment difficulty • Perform QA before every launch and prevent customer-facing errors • Design journeys using triggers, timing, cadence, channels, fallbacks, stop rules and handovers • Build control or holdout groups and report results using signed loans, revenue and arrears • Size opportunities in loans and euros and prioritise work by value • Own compliance and risk suppression, including consent and Legal/Risk review • Validate events and attributes, fix journeys affected by incorrect or delayed data, and escalate upstream issues • Move legacy communications into Braze • Follow shared intake and handover rules with other CRM Managers • Report to the Head of CRM & Customer Value

🎯 Requirements

• 5+ years of hands-on experience in CRM or lifecycle marketing • Hands-on production experience in Braze or a comparable platform (Iterable, Customer.io, Salesforce Marketing Cloud) • Experience with journeys, segmentation, event and API triggers, dynamic content and QA • Experience designing journeys for different lifecycle stages • Experimentation literacy, including holdouts and business-outcome analysis • Ability to pull own data using SQL or a product analytics tool • Commercial judgment to estimate improvement value in loans and euros • Sound compliance judgment regarding transactional vs. promotional messages, consent and responsible treatment of credit customers • Data validation and root-cause problem solving • Working expertise in email, SMS and WhatsApp • Experience creating modular, localisable content for several markets • Ability to use AI for QA and analysis with sound judgment • High ownership and bias to action • Ability to drive decisions with Product, Engineering, Legal and Risk • Experience in lending, fintech or recurring-revenue businesses is a plus

🏖️ Benefits

• Competitive salary • 5 weeks of vacation • Private healthcare compensation • Hobby grant • Mental healthcare support • Share options • Generous benefits package • Budget and opportunities for personal and professional growth

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