Media Buying Team Lead – Meta Ads

Job not on LinkedIn

🔥 46 minutes ago

🇺🇦 Ukraine – Remote

⏰ Full Time

🟠 Senior

✨ Team Lead

👻 Ghost score 15%

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BOOSTA

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🎯 Recruiter

💼 Consulting

👥 HR Tech

Recruitment • Consulting • HR Tech

BOOSTA is a talent solutions and recruitment consultancy that partners with organisations to solve technical and operational hiring challenges. They offer embedded recruitment services, consultative talent audits, specialist sourcing (Talent Stream with access to over 900k candidates), employer branding, DEI strategy, recruitment process engineering, and leadership coaching and training. BOOSTA emphasizes custom-designed, scalable talent programs, uses AI to support data-driven hiring and candidate assessment, and has delivered hires at scale for clients (for example, helping Trainline hire 150+ people in under 15 months).

📋 Description

• Develop and execute the Meta Ads acquisition strategy for mobile apps and web landing pages. • Own Meta Ads budget planning and forecasting, including quarterly/monthly spend, revenue and profitability targets. • Own traffic volume, profitability and overall performance of the Meta Ads channel. • Plan, launch, optimize and scale advertising campaigns. • Set up and maintain tracking, attribution and data flow between Meta, apps, web landing pages and affiliate platforms. • Analyze campaign performance, identify growth opportunities and turn insights into actionable hypotheses and tests. • Develop and optimize acquisition funnels to improve conversion rates and unit economics. • Build and operationalize a scalable creative marketing process with the Design team. • Build and develop the Meta Ads team, including hiring, onboarding, mentoring and performance management. • Establish efficient processes, workflows and performance standards for the media buying function. • Collaborate with ASO, Developers, Design and Affiliate teams to drive acquisition performance. • Monitor Meta Ads platform changes, policies and industry trends and adapt acquisition strategy accordingly.

🎯 Requirements

• 4+ years of hands-on Meta Ads experience, including 1+ year in a senior/leadership role. • Experience building and managing a media buying team from scratch, including processes, performance standards and team development. • Experience with budget allocation across GEOs, products, campaigns and acquisition funnels based on performance and business priorities. • Experience with acquisition across iOS and Android apps and web landing pages. • Proven track record of scaling ad budgets while maintaining target profitability. • Strong expertise in Meta Ads campaign setup, optimization, testing and scaling. • Solid understanding of tracking, attribution, and managing Meta Business infrastructure, including Meta Pixel, CAPI, events, postbacks, third-party integrations, multiple ad accounts, pixels/datasets, domains and account health. • Experience with full-funnel performance analysis across ads, landing pages, apps and partner conversions. • Proficiency in creative strategy and performance-driven creative testing, including creative testing frameworks, hypothesis development, angles, hooks, UGC, static and video formats, creative fatigue, winner iteration, testing velocity and creative analytics. • Strong analytical thinking, ownership and commercial mindset. • Experience working with challenging verticals — FinTech, affiliate or lead generation — is a plus. • Experience with Google Ads, TikTok Ads or native advertising is a plus.

🏖️ Benefits

• A fast-paced, dynamic environment with daily challenges and opportunities for professional growth. • Strong manager support and trust — no micromanagement. • Learning & development: compensation for external courses, conferences, corporate library, mentorship (especially for juniors and career switchers), and many other opportunities. • Remote work and flexible schedule — plan your day independently while considering team interaction hours. • Option to work from the Kyiv office, Lviv or Warsaw coworking. • 28 working days of paid vacation per year • Up to 30 sick leave days with medical confirmation • All public holidays observed • Medical insurance • Compensation for sessions with a psychologist • Ukrainian Victory Support program and other important social initiatives. • Gifts for special occasions in your life and career. • Quarterly team buildings (online or offline).

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