PPC Specialist

Job not on LinkedIn

🔥 20 minutes ago

🌐 Ukraine, Poland – Remote

🇺🇦 Ukraine – Remote 🇵🇱 Poland – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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BOOSTA

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🎯 Recruiter

💼 Consulting

👥 HR Tech

Recruitment • Consulting • HR Tech

BOOSTA is a talent solutions and recruitment consultancy that partners with organisations to solve technical and operational hiring challenges. They offer embedded recruitment services, consultative talent audits, specialist sourcing (Talent Stream with access to over 900k candidates), employer branding, DEI strategy, recruitment process engineering, and leadership coaching and training. BOOSTA emphasizes custom-designed, scalable talent programs, uses AI to support data-driven hiring and candidate assessment, and has delivered hires at scale for clients (for example, helping Trainline hire 150+ people in under 15 months).

📋 Description

• Own the PPC channel for Solvy end-to-end, including strategy, campaign launch, optimization, and scaling • Manage and allocate paid budgets to achieve target CAC, ROAS, and payback while growing revenue profitably • Model product economics and use LTV, CAC, funnel conversion, and retention data to set bids, targets, and budgets • Set up and maintain tracking, conversions, and value-based optimization with analytics and development teams • Run continuous testing of ads, keywords, audiences, bidding strategies, and landing pages • Identify new growth opportunities through new GEOs, campaign types, channels, and funnel improvements with the product team • Build reporting and present results, insights, and plans to management • Monitor platform updates and market changes and turn them into competitive advantages

🎯 Requirements

• 2+ years hands-on experience in PPC / paid search, with full ownership of accounts and budgets • Google Ads proficiency required; Microsoft Ads is a plus • Proven track record of scaling paid acquisition profitably, with measurable spend, ROAS/ROI, CAC, and payback results • Strong understanding of product unit economics: LTV, CAC, payback period, conversion funnel, retention, and margin • Ability to build and defend a unit economics model in a spreadsheet • Deep knowledge of tCPA/tROAS, value-based bidding, campaign structures, Performance Max, keyword research, and negative keyword management • Experience with GA4, Google Tag Manager, conversion tracking, offline/server-side conversions, and value-based conversion setup • Advanced Google Sheets/Excel skills • Comfortable working with BI dashboards and raw data • Basic SQL is a strong plus • Systematic A/B testing of ads, landing pages, and bidding approaches • Experience in subscription, SaaS, EdTech, or other LTV-based products is a plus • SQL, Looker Studio, or another BI tool is a plus • Experience with Google Ads Scripts, APIs, or rules is a plus • Experience with Meta, TikTok, or Apple Search Ads is a plus • CRO experience is a plus • Experience launching new GEOs and markets is a plus • No educational credential is specified

🏖️ Benefits

• Internal and external lectures • Large corporate library • Compensation for external courses • English lessons and speaking clubs • Flexible schedule • 28 working days of paid vacation per year • Up to 30 days of sick leave • All public holidays fully covered • Option to swap a working day with a day off and vice versa • Medical insurance • Mental Health program • Compensation for sessions with a psychologist • Gifts for special occasions • Quarterly team buildings, online or offline • Remote work option • Office access in Kyiv, coworking spaces in Lviv or Warsaw

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