Paid Media Specialist – B2B

🕒 February 11

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 76%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Bowe - B2B Growth

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

📣 Marketing

💼 Consulting

🏢 Enterprise

Marketing • Consulting • Enterprise

<Bowe - B2B Growth> Bowe - B2B Growth is a Brazilian B2B demand-generation and account-based marketing (ABM) agency that combines strategy, technology and content to drive predictable revenue for business clients. The company offers ABM programs, inbound/outbound demand generation, RevOps and martech implementation (notably HubSpot, CRM integrations and analytics), sales enablement, training, and operates products/tools (WeDash, Harpoon) to optimize pipeline, shorten sales cycles and tie marketing investments to revenue. Bowe serves enterprise and mid-market B2B customers across sectors and holds multiple partner certifications (HubSpot, Google, Meta, RD Station).

📋 Description

• Own the results and performance of paid media campaigns for B2B clients • Partner with the Planning, BI, Inbound, and Sales teams • Understand clients’ commercial strategies, ICPs, personas, and sales cycles • Develop strategic media plans connecting demand generation to qualified pipeline conversion • Set up, optimize, and monitor campaigns on Google Ads, Meta Ads, and LinkedIn Ads • Track leads, MQLs, SQLs, CRO, ROI, ROAS, and CAC, aligning campaigns with client KPIs • Conduct ongoing performance analyses and propose optimization strategies • Manage media budgets and recommend allocations across channels • Develop dashboards and analytical reports • Lead briefing, progress review, and results presentation meetings • Contribute to the development of Junior and Mid-Level Analysts • Develop improvements and best practices for the paid media function

🎯 Requirements

• Bachelor’s degree • Strong understanding of complex, long B2B sales cycles • Experience with Account-Based Marketing (ABM) strategies or advanced targeting approaches for B2B audiences • Ability to connect qualified demand generation with pipeline metrics and sales results • Willingness to travel occasionally • English proficiency is not a mandatory requirement, but it is needed for meetings and professional communications with multinational clients and on international projects

🏖️ Benefits

• Life insurance • Wellhub • Educational assistance • TotalPass • Paid annual leave • Health insurance (DIT) • Engagement through a Workers’ Cooperative, offering a structure and level of autonomy similar to the Brazilian PJ contractor model