Paid Media Analyst, B2B

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🕒 February 11

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Bowe - B2B Growth

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🤝 B2B

🏢 Enterprise

B2B • Enterprise

<Bowe - B2B Growth> Bowe - B2B Growth is a Brazilian B2B demand-generation and account-based marketing (ABM) agency that combines strategy, technology and content to drive predictable revenue for business clients. The company offers ABM programs, inbound/outbound demand generation, RevOps and martech implementation (notably HubSpot, CRM integrations and analytics), sales enablement, training, and operates products/tools (WeDash, Harpoon) to optimize pipeline, shorten sales cycles and tie marketing investments to revenue. Bowe serves enterprise and mid-market B2B customers across sectors and holds multiple partner certifications (HubSpot, Google, Meta, RD Station).

📋 Description

• Be responsible for the results and performance of paid media campaigns for B2B clients; • Work in strategic partnership with the Planning, BI, Inbound and Sales teams, understanding each client's objectives and adjusting strategy as needed; • Understand the client's commercial strategy, ICP (Ideal Customer Profile), buyer persona and sales cycle to align campaigns with the business's true objectives; • Develop strategic media plans that connect demand generation with conversion into a qualified pipeline; • Set up, optimize and monitor campaigns on major platforms (Google Ads, Meta Ads, LinkedIn Ads), with a focus on performance and efficiency; • Monitor performance indicators (LEAD, MQL, SQL, CRO, ROI, ROAS, CAC) and ensure campaigns are aligned with the client's KPIs; • Conduct ongoing performance analysis, identifying optimization opportunities and proposing strategies to improve results; • Manage the client's media budget, proposing intelligent allocations across channels and ensuring maximum return on investment; • Build dashboards and analytical reports that link media investment to sales opportunity generation; • Lead regular briefing, follow-up and results presentation meetings, clearly communicating performance and proposed actions; • Contribute to the development of Junior and Mid-level Analysts by sharing knowledge and best practices; • Work on developing improvements and best practices for the paid media area.

🎯 Requirements

• Solid understanding of complex, long B2B sales cycles • Experience with Account-Based Marketing (ABM) strategies or advanced targeting approaches for B2B audiences • Ability to connect qualified demand generation with pipeline metrics and sales outcomes • Availability for occasional travel

🏖️ Benefits

• Life insurance • Wellhub • Education allowance • TotalPass • Paid annual leave • Health insurance (DIT)