Sales and Marketing Operations Specialist

🕒 July 16

🇲🇽 Mexico – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

⚙️ Marketing Operations

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Brafton Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2008

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Brafton Inc. is a leading content marketing company that combines creative expertise with advanced marketing data and technology. Founded in 2008, Brafton aims to simplify high-impact content marketing through its platform, strategy, and content creation services. With a global team that includes SEOs, social media specialists, designers, and consultants, Brafton delivers a wide range of content solutions, including blog posts, infographics, videos, and more, all designed to drive ROI for clients across various industries.

📋 Description

• Support the delivery of Sales & Marketing Operations consulting projects for internal teams and external clients. • Configure, optimize, and maintain CRM platforms and related business systems (including HubSpot, Salesforce, Microsoft Dynamics, and similar technologies). • Design and improve lead management processes, including lifecycle stages, lead routing, lead scoring, qualification frameworks, and sales handoff. • Build and maintain reporting dashboards and executive-level analytics that provide actionable business insights. • Implement and troubleshoot lead tracking, attribution, and conversion measurement across CRM, analytics, and advertising platforms. • Configure and validate marketing and analytics platforms including Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and similar technologies. • Support campaign tracking through UTM strategies, conversion tracking, offline conversion imports, and CRM-to-ad platform integrations. • Review CRM data quality and recommend improvements to data structure, automation, reporting, and operational processes. • Assist with CRM implementations, migrations, system integrations, API connections, and data imports. • Support marketing automation, email campaigns, nurture programs, and campaign operations. • Research, enrich, and maintain company and contact data to improve CRM accuracy. • Leverage AI tools and emerging technologies to improve operational efficiency, automate repetitive tasks, generate insights, and enhance client reporting. • Participate in client discovery sessions, solution design, implementation, testing, documentation, and user acceptance. • Develop process documentation, training materials, and implementation guides for both internal teams and clients. • Collaborate with sales, marketing, client services, and technical teams to deliver operational improvements.

🎯 Requirements

• Minimum 2 years of experience in Sales Operations, Revenue Operations, CRM Administration, Marketing Operations, Digital Marketing, Analytics, or a related field. • Experience working with CRM platforms such as HubSpot, Salesforce, Microsoft Dynamics, or similar systems. • Experience with lead tracking, attribution, conversion measurement, and marketing analytics across CRM and digital marketing platforms. • Familiarity with analytics and advertising platforms such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, or similar technologies. • Understanding of CRM configuration, workflows, automation, reporting, and data management. • Experience supporting marketing automation, lead management, or campaign operations. • Familiarity with AI tools (such as ChatGPT, Claude, Copilot, Gemini, or similar) and an interest in applying AI to improve business processes and operational efficiency. • Strong analytical and problem-solving skills with excellent attention to detail. • Excellent written and verbal English communication skills. • Ability to manage multiple projects and priorities in a fast-paced, client-focused environment.