Sales and Marketing Operations Specialist

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Brafton Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2008

Brafton is what happens when a bunch of creative geniuses get their hands on killer marketing data and tech. Our goal: Simplify high-impact content marketing with Brafton’s platform, strategy and content creation services.We've been at the forefront of content marketing since 2008, with offices in Boston, Chicago, San Francisco, London and Sydney. There’s nothing our global team of SEOs, social media mavens, wordsmiths, designers, developers, videographers and consultants can’t create:Search Performance Briefs. End-to-end inbound strategies.Landing pages.Blog posts.eBooks.White papers.Infographics.Press releases.Videos & animations.Newsletters, drips & other email content.Web design, development and UX.Much more.Content marketing is our calling. We follow it to ROI for our customers.

📋 Description

• Support the delivery of Sales & Marketing Operations consulting projects for internal teams and external clients. • Configure, optimize, and maintain CRM platforms and related business systems (including HubSpot, Salesforce, Microsoft Dynamics, and similar technologies). • Design and improve lead management processes, including lifecycle stages, lead routing, lead scoring, qualification frameworks, and sales handoff. • Build and maintain reporting dashboards and executive-level analytics that provide actionable business insights. • Implement and troubleshoot lead tracking, attribution, and conversion measurement across CRM, analytics, and advertising platforms. • Configure and validate marketing and analytics platforms including Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and similar technologies. • Support campaign tracking through UTM strategies, conversion tracking, offline conversion imports, and CRM-to-ad platform integrations. • Review CRM data quality and recommend improvements to data structure, automation, reporting, and operational processes. • Assist with CRM implementations, migrations, system integrations, API connections, and data imports. • Support marketing automation, email campaigns, nurture programs, and campaign operations. • Research, enrich, and maintain company and contact data to improve CRM accuracy. • Leverage AI tools and emerging technologies to improve operational efficiency, automate repetitive tasks, generate insights, and enhance client reporting. • Participate in client discovery sessions, solution design, implementation, testing, documentation, and user acceptance. • Develop process documentation, training materials, and implementation guides for both internal teams and clients. • Collaborate with sales, marketing, client services, and technical teams to deliver operational improvements.

🎯 Requirements

• Minimum 2 years of experience in Sales Operations, Revenue Operations, CRM Administration, Marketing Operations, Digital Marketing, Analytics, or a related field. • Experience working with CRM platforms such as HubSpot, Salesforce, Microsoft Dynamics, or similar systems. • Experience with lead tracking, attribution, conversion measurement, and marketing analytics across CRM and digital marketing platforms. • Familiarity with analytics and advertising platforms such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, or similar technologies. • Understanding of CRM configuration, workflows, automation, reporting, and data management. • Experience supporting marketing automation, lead management, or campaign operations. • Familiarity with AI tools (such as ChatGPT, Claude, Copilot, Gemini, or similar) and an interest in applying AI to improve business processes and operational efficiency. • Strong analytical and problem-solving skills with excellent attention to detail. • Excellent written and verbal English communication skills. • Ability to manage multiple projects and priorities in a fast-paced, client-focused environment.