Social Media Manager

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🕒 July 19

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Brand Arbor Services and Retail LLP

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2010

🍽️ Food & Beverage

🏨 Hospitality

Food & Beverage • Hospitality

Brand Arbor Services and Retail LLP is a budding India-based company in the Food & Beverage sector focused on creating and scaling quick-service restaurant (QSR) concepts for the mass market. Founded in 2011, the business began by operating a franchise outlet of Brewberry’s at IIT Bombay and has since launched its own QSR concepts, including The Campus Hub and My Juice Club. The company emphasizes franchising and hospitality as routes to expand its footprint across campuses and consumer locations.

📋 Description

• Develop and execute the overall digital marketing strategy aligned with business objectives. • Manage all social media platforms including Instagram, Facebook, LinkedIn and YouTube. • Create and maintain monthly content calendars. • Plan and optimize paid campaigns across Meta, Google and other digital channels. • Manage influencer marketing and creator collaborations. • Oversee website updates, SEO and organic traffic growth. • Execute email marketing and customer engagement campaigns. • Monitor campaign performance using Google Analytics, Meta Business Suite and other reporting tools. • Track competitor activities, emerging trends and customer insights to improve marketing effectiveness. • Create engaging brand communication across all digital platforms. • Coordinate with photographers, designers, videographers and content creators. • Write compelling captions, campaign copy and product communication. • Build and nurture the online community through active engagement. • Ensure consistency in brand messaging and visual identity across all touchpoints. • Plan and execute trade marketing initiatives across Bhopal and Indore. • Manage retail branding including POSM, in-store visibility and merchandising. • Execute product sampling campaigns, college activations and local marketing events. • Coordinate with sales teams for market launches and promotional campaigns. • Monitor retail execution quality and ensure brand visibility standards are maintained. • Work closely with distributors and retail partners to improve in-store presence and customer engagement. • Measure effectiveness of trade marketing investments and recommend improvements. • Recruit, train and manage marketing interns across Bhopal and Indore. • Allocate weekly tasks and monitor execution quality. • Conduct regular reviews and provide coaching and feedback. • Build standard operating processes for marketing execution. • Foster a culture of ownership, creativity and accountability. • Track KPIs across digital and offline marketing activities. • Measure: Reach Engagement Lead Generation ROAS Follower Growth Retail Activation Effectiveness Campaign ROI. • Prepare weekly and monthly marketing dashboards with actionable insights. • Recommend improvements based on data and market learnings.

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, Communications or a related field. • 3–6 years of experience in Digital Marketing, Brand Marketing or Trade Marketing. • Experience in FMCG, Food & Beverage, Consumer Goods or D2C brands preferred. • Strong understanding of Meta Ads, Google Ads and social media marketing. • Knowledge of SEO, Google Analytics (GA4), Google Search Console and basic website management. • Experience in planning retail activations and trade marketing campaigns. • Excellent communication and project management skills. • Strong analytical mindset with the ability to convert insights into action. • Comfortable managing multiple projects simultaneously. • Ability to travel regularly between Bhopal and Indore.

🏖️ Benefits

• Health insurance • Paid time off • Professional development opportunities • Flexible work hours