Social Media Lead

🕒 July 8

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

💕 Social Media Manager

👻 Ghost score 38%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Pubninja

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2024

📱 Media

🤝 B2B

☁️ SaaS

Media • B2B • SaaS

Pubninja is an independent growth partner for publishers, creators, platforms, and brands that combines dedicated editorial teams with data-driven technology to create original journalism, grow audiences, and monetize content. Operating across the US and Asia, Pubninja provides scalable editorial services, a proprietary tech stack and distribution integrations (Google News, Flipboard, SmartNews, NewsBreak, MSN) to drive traffic, improve engagement metrics, and increase ad revenue for media partners.

📋 Description

• Lead the social media strategy and execution for US politics, national news, global news, elections, and major current affairs • Develop daily and long-term social coverage plans around breaking news, political events, and major news cycles • Track breaking news and ensure timely, accurate, and platform-appropriate coverage across all social channels • Guide, train, mentor, and develop social media producers and editors • Develop platform-first content strategies for Facebook, X, Instagram, YouTube, TikTok, and emerging platforms • Identify story angles, social hooks, headlines, captions, thumbnails, and visual approaches that maximize engagement while maintaining editorial integrity • Collaborate with editorial, video, design, and audience teams to create high-performing content • Monitor platform trends, algorithm changes, and audience behavior to improve strategy • Review analytics, identify opportunities, and optimize content based on performance and audience insights • Help recruit, interview, onboard, and develop social media talent • Ensure consistency in brand voice, publishing quality, editorial standards, and social media best practices • Maintain communication across teams and align social coverage with editorial priorities • Take ownership of audience growth, engagement, and overall social media performance • Remain flexible during breaking news, elections, major political events, and other high-impact news situations

🎯 Requirements

• 4–5 years of work experience • Significant professional experience leading social media for a news, politics, or digital media organization • Previous experience managing, mentoring, or leading social media teams • Strong understanding of the US political landscape and current affairs • Deep knowledge of Facebook, X, Instagram, YouTube, TikTok, and emerging platforms, including audiences, formats, and best practices • Proven experience growing audiences and improving engagement through platform-specific strategies • Strong editorial judgment and ability to identify stories that resonate on social media • Experience covering breaking news in a fast-paced newsroom environment • Strong understanding of analytics and ability to use data for content and growth strategies • Excellent communication, organizational, and leadership skills • High attention to detail and commitment to editorial accuracy and brand quality • Strong ownership, accountability, and willingness to take responsibility for team performance • CV and examples of managed social media accounts, campaigns, or content required for application