Senior Paid Media Specialist

Job not on LinkedIn

🔥 58 minutes ago

🇦🇷 Argentina – Remote

💵 $2k / month

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Burly Boyz Moving & Storage

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2009

📦 Logistics

👥 B2C

Logistics • B2C

Burly Boyz Moving & Storage is a Canadian moving company founded in 2009 that provides local and long-distance moving services across major Canadian cities (Edmonton, Calgary, Mississauga/Toronto, Vancouver). They offer residential and commercial/office moves, full and partial packing services, packing supplies, heated indoor storage (short- and long-term), and emphasize no sub-contracting, upfront honest pricing, A+ BBB accreditation, membership in the Canadian Movers Association, and high customer satisfaction. The company operates its own crews and trucks, has made 10,000+ moves, and markets itself as Canada's best moving company with locations in Alberta, British Columbia and Ontario.

📋 Description

• Own paid acquisition end to end, from first click to booked move in the CRM • Run Google Ads across Search, Performance Max, YouTube, and Brand campaigns for 10+ city and service campaigns • Run Meta Ads and grow it into a significant second channel • Launch campaigns in new cities and service areas, including market research, geo-targeting, budgets, landing pages, and tracking • Test and launch new channels such as Microsoft Ads, TikTok, and ChatGPT ads with test plans and kill rules • Own budgets, bidding strategy, keywords, negatives, match types, audiences, and ad copy • Audit every account and improve structure, wasted spend, search terms, quality score, impression share, and conversion setup • Lower cost per lead and cost per booked job while protecting volume • Increase return on ad spend in every market • Run structured tests on ads, landing pages, and bidding, and report results • Build, edit, A/B test, and fix paid landing pages at lp.burlyboyzmoving.com • Maintain forms, UTMs, and click IDs passing correctly into the CRM • Own conversion tracking using Google Tag, Meta Pixel, Conversions API, and offline conversion uploads from Salesforce to Google and Meta • Maintain automations and identify silent tracking failures • Send weekly performance reports by city and campaign • Collaborate with SEO and digital media teammates • Work with sales on lead quality and optimize for booked moves • Take over and audit accounts, landing pages, and automations during the first 30 days • Deliver a written audit with the top 10 fixes ranked by dollar impact • Fix tracking and offline conversions, reduce wasted spend, restructure weak campaigns, and ship initial landing-page tests during days 31–60 • Scale effective campaigns, shift budget toward markets with the best cost per booking, launch one new channel test, and set targets for the next two quarters during days 61–90 • Measure success by booked moves, cost per booked job, ROAS, cost per qualified lead, tracking health, conversion rate, and ranking • Burly Boyz Moving operates local and long-distance moves across Alberta, British Columbia, and Ontario

🎯 Requirements

• 5+ years managing paid media hands-on • At least $500K a year in spend under direct management • Expert in Google Ads: Search, Performance Max, bidding strategies, conversion goals, and offline conversion imports • Strong in Meta Ads, including the pixel, Conversions API, and lead-generation campaigns • Track record of auditing an account and lowering cost per acquisition; must provide a before-and-after example • Experience building and testing landing pages • Comfort with basic HTML/CSS, a page builder, or both • Solid tracking skills: Google Tag Manager, GA4, UTMs and click IDs, and how they pass into a CRM • Comfortable in spreadsheets and data, and able to explain the story behind numbers in plain language • Google Ads certification preferred • Experience with Claude, Meta, and other AI tools for analysis, ad copy, reporting, or automation is nice to have • Salesforce experience, especially lead and opportunity attribution, is nice to have • Experience with Make or Zapier is nice to have • Lead generation for a local or multi-location service business is nice to have • Experience with Reddit Ads, TikTok Ads, or other emerging channels is nice to have • Experience running ads across multiple cities or provinces is nice to have

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