Cold Email Marketing Specialist

🔥 16 hours ago

🇮🇳 India – Remote

⏱ Part Time

🟡 Mid-level

🟠 Senior

✉️ Email Marketing Manager

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 1 day.
• Jobs at this company usually fill in 29 days.
• 11 open roles for a team of 15.
• No salary listed.

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Business Financial Group

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2004

💼 Consulting

⚖️ Legal

💸 Finance

Consulting • Legal • Finance

Business Financial Group is a licensed accounting firm based in Georgia that specializes in comprehensive accounting services. They cater to business owners, executives, and independent professionals by offering a wide range of services including tax preparation, tax relief, bookkeeping, payroll, business advisory, and financial planning. Known for their professionalism and expertise, Business Financial Group aims to simplify complex tax laws and provide reliable support to clients navigating their financial needs.

📋 Description

• Own the strategy, setup, execution, deliverability, testing, and optimization of B2B cold email campaigns • Build industry- and persona-specific prospecting plans and multi-touch sequences in Instantly • Configure campaigns, assign accounts, schedule sends, run A/B tests, and optimize by segment • Coordinate approved copy with the Content Manager and targeting decisions with the Sales Manager • Use Seamless AI to select decision-makers at companies matching BFG’s ideal client profile • Validate and deduplicate lists; maintain exclusion and opt-out records • Document list sources, segmentation, campaign cohorts, and contact quality • Audit Inframail domains and mailboxes with Technology; verify SPF, DKIM, and DMARC • Monitor bounce rates, complaints, sender reputation, and provider restrictions; adjust volume safely • Maintain truthful sender details, compliant opt-out processes, and appropriate suppression controls • Oversee reply categorization and route interested prospects to the marketing coordinator and SDRs • Maintain Instantly-to-Zoho CRM attribution and clear MQL/SQL definitions • Provide weekly KPI reports and maintain campaign SOPs • Train internal staff on repeatable execution • Convert targeted outreach into MQLs, SQLs, and booked sales conversations for BFG Tax’s U.S. small and midsize business clients

🎯 Requirements

• At least 3 years of demonstrable B2B cold email campaign management, preferably targeting U.S. businesses • Hands-on Instantly experience • Working familiarity with Seamless AI and Inframail or equivalent systems • Practical understanding of DNS authentication, mailbox health, bounce control, and cold email compliance • Evidence of positive replies, qualified leads, and booked meetings from prior campaigns • Strong written English • Analytical reporting, documentation, and independent project management skills • Resume submitted in PDF format only • Resume and short explanation of direct experience with Instantly, Seamless AI, and Inframail • Two anonymized campaign examples with sending volume, reply rate, MQL/SQL outcomes, and meetings booked • Expected monthly retainer, availability, and earliest start date

🏖️ Benefits

• Part-time / freelance contract engagement • Approximately 10–15 hours per week • Scheduled U.S. Eastern Time overlap • Practical assessment may be paid

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