Mid-level Growth Analyst

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Caju

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💳 Fintech

👥 HR Tech

☁️ SaaS

💰 $4M Undisclosed on 2025-01

Fintech • HR Tech • SaaS

Caju is a Brazilian payment institution and HR platform that centralizes employee benefits, expense management and HR processes in a single, integrated solution. Authorized by the Banco Central as an institution of payment, Caju offers cards and a mobile app, multibenefits administration (CLT, PAT, flexible), expense and reimbursement workflows, mobility and wellbeing services, and acts as a banking correspondent for payroll lending. The company focuses on B2B customers—serving small to large employers—to simplify HR operations, improve employee engagement and provide financial-services features with regulatory compliance.

📋 Description

• Execute retention and engagement strategies for the active B2B customer base, based on segmentation and behavioral analysis • Build and maintain automated CRM journeys in Salesforce Marketing Cloud, covering churn prevention and reactivation • Monitor retention metrics (churn, recurring cash-in, product-level engagement) • Support the design and run A/B tests and growth experiments to validate retention hypotheses • Analyze cohorts and at-risk segments, helping to anticipate cancellation signals in partnership with Customer Success (CS) • Collaborate with CS, Data, Marketing and Product to implement evidence-based retention initiatives • Build performance reports for stakeholders and leadership • Write SQL queries to extract and join segmentation data

🎯 Requirements

• Experience in CRM, Growth, Lifecycle Marketing, or Retention, working in B2B or SaaS • Experience with Salesforce Marketing Cloud or similar tools (journeys, automations, segmentation) • Strong knowledge of SQL for building segments, analysis, and data extraction • Familiarity with retention metrics (churn, LTV, NRR, cohort analysis) • Experience designing and interpreting A/B tests • Plus: previous experience at corporate benefits companies or HR tech • Plus: knowledge of Python for analysis automation • Plus: prior experience working with CS/Customer Success teams on joint retention strategies

🏖️ Benefits

• Caju Card, offering flexible use of benefits (Meal, Grocery, Mobility, Health, Home Office, Culture, and Education) • Health plan with no co-payment (Unimed, SulAmérica, or Alice) • Zenklub: online sessions with therapists and coaches • Wellhub • Partnership with Rosetta Stone for language learning • Recharge day (day off) • Conexa Saúde: online medical consultations • Childcare allowance • Partnership with Alura (online learning platform) • Remote work — work from anywhere within Brazil • Work equipment provided • Plenty of growth opportunities