CRM Program Manager – Brazil

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🇧🇷 Brazil – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📋 Program Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cambly Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

💰 $40M Series B on 2020-07

Education

Cambly Inc. is an e-learning platform that provides instant access to native English speakers through video chat. Designed for English learners, Cambly allows students to practice their language skills in a convenient and affordable manner, helping them gain confidence. Tutors on the platform earn money by assisting students from various countries in improving their English proficiency.

📋 Description

• Own the end-to-end CRM strategy across email, in-app, push, and messaging apps • Build and maintain the CRM roadmap across lifecycle programs, promotional campaigns, and strategic initiatives • Own messaging-app channel strategy by market, including WhatsApp, WeChat, KakaoTalk, and other local platforms • Set the global CRM framework and define market localization standards • Serve as the single point of accountability for CRM outcomes and leadership reporting • Evaluate and manage messaging providers, official business accounts, template approvals, and platform policy compliance • Manage CRM platform relationships, contracts, roadmap alignment, feature adoption, and renewals • Drive CRM innovation projects including AI/LLM integrations from discovery through rollout and measurement • Partner with product managers and engineers on lifecycle programs, in-product messaging, event instrumentation, and journey delivery • Define audience segmentation and lead qualification frameworks • Own audience and list segmentation, hygiene, suppression, and maintenance across markets • Develop customer journey and audience insights to improve profitability, delivery, and engagement • Design and oversee automated journeys, personalization, and experimentation standards • Own CRM KPIs, dashboards, reporting, and cross-market performance comparisons • Manage email deliverability health, including bounces, spam complaints, warming, and IP/domain reputation • Design and lead CRM experiments and apply learnings to program improvements • Tie CRM performance to LTV, retention, activation, and payback outcomes • Lead planning, execution, and retrospectives for major campaigns • Coordinate workstreams across marketing, product, engineering, data, and regional stakeholders • Document CRM processes, playbooks, and standards • Secure creative resourcing, write creative briefs, and support messaging and copy when needed • Automate reporting, monitoring, and manual workflows using AI, scripts, and no-code/low-code tools • Use AI for culturally accurate localization and scaled content production • Lead AI adoption within CRM for personalization, copy generation, segmentation, and journey optimization

🎯 Requirements

• 5+ years of experience in CRM, lifecycle, or retention marketing, ideally at a consumer subscription, mobile, or edtech company • Hands-on expertise with a modern CRM/ESP platform such as Iterable, Braze, or Customer.io, including journey building and segmentation • Proven track record owning CRM strategy and roadmap with measurable impact on acquisition, engagement, and retention • Strong analytical skills; comfortable with dashboards, experimentation, and SQL or similar tools • Working knowledge of email deliverability best practices • Experience running multi-market or international CRM programs • Familiarity with WhatsApp, WeChat, or KakaoTalk is a plus • Excellent cross-functional program management and stakeholder communication skills • Strong writing skills and ability to brief creative teams or draft copy directly • Curiosity and hands-on experience using AI and automation to improve marketing workflows

🏖️ Benefits

• Contract role • Remote work arrangement • Opportunity to work for Cambly, a global language learning platform • Global, cross-market scope across Latin America, Europe/Middle East, and Asia • Exposure to AI/LLM integrations, automation, personalization, and journey optimization • Cross-functional collaboration with marketing, product, engineering, data, creative, and regional teams