Capgemini
10,000+ employees
Founded 1967
🏢 Enterprise
🤖 Artificial Intelligence
🔒 Cybersecurity
Enterprise • Artificial Intelligence • Cybersecurity
Capgemini is a global leader in partnering with businesses to transform and manage their operations by harnessing the power of technology. With expertise across a wide array of industries such as aerospace, automotive, banking, and healthcare, Capgemini provides a constantly evolving portfolio of services to meet the ever-changing needs of their clients. Their offerings include cloud, cybersecurity, data and artificial intelligence, and enterprise management, among others. Capgemini also emphasizes innovation and sustainability, helping companies achieve digital transformation while promoting environmental and social responsibility. Additionally, Capgemini provides career opportunities across various levels and professions, encouraging innovation and diversity in its workforce.
Marketing Analyst II
🕒 April 1
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Capgemini
10,000+ employees
Founded 1967
🏢 Enterprise
🤖 Artificial Intelligence
🔒 Cybersecurity
Enterprise • Artificial Intelligence • Cybersecurity
Capgemini is a global leader in partnering with businesses to transform and manage their operations by harnessing the power of technology. With expertise across a wide array of industries such as aerospace, automotive, banking, and healthcare, Capgemini provides a constantly evolving portfolio of services to meet the ever-changing needs of their clients. Their offerings include cloud, cybersecurity, data and artificial intelligence, and enterprise management, among others. Capgemini also emphasizes innovation and sustainability, helping companies achieve digital transformation while promoting environmental and social responsibility. Additionally, Capgemini provides career opportunities across various levels and professions, encouraging innovation and diversity in its workforce.
📋 Description
• The Marketing Data Analyst will manage and optimize strategies to bring customers back, especially those who have shown initial interest but may not have completed a desired action. • Increase customer retention, drive repeat business, and move prospects through the sales funnel effectively. • Responsible for developing business segment, function, and process knowledge, an understanding of business-area data and advanced analytics to successfully implement solutions that improves profitable growth. • Provides collaborative support for planning, development, testing, implementation, and monitoring predictive or prescriptive analytics solutions to strategic business problems and drive home future innovation. • Provides analytic and operational support for plans to implement user-centered, advanced analytical solutions to strategic business problems. • Key ownership areas may include market and competitive intelligence, user-centered solutions and implementation of advanced analytics projects; and support of strategy, planning and visioning. • Executes against project plans or agile user stories on time and effectively communicates the status of analytical solutions to key stakeholders. • Supports business objectives for acquisition, retention, cross-selling, profitability, and agency development by assisting in advanced analytic projects. • Researches market and competitive intelligence to drive strategy and identifies opportunities for innovation and advanced analytical solutions.
🎯 Requirements
• Fluent in English- will work with a team in the US • Insurance Industry Experience preferred • Bachelor’s degree preferred in business, statistical, marketing or related field. • +2 years of experience of business research, analytics or related field required. • Layer in analytics including results from A/B or multivariate tests, knockout rates, drop off rates and other consumer and performance KPIs • Project management and execution of strategic roadmap • Documentation of changes in workflows • Competitive intelligence • Market research • Knowledge in over time trends performance • Marketing • Market research/competitive intelligence gathering • Data-driven decision making • **Software / Tool Skills** • Excel** • Powerpoint** • Word ** • Outlook •Undestanding of: Segment (CDP), snowflake, power BI
🏖️ Benefits
• Competitive salary and performance-based bonuses • Comprehensive benefits package • Career development and training opportunities • Flexible work arrangements (remote and/or office-based) • Dynamic and inclusive work culture within a globally reknowned group • Private Health Insurance • Pension Plan • Paid Time Off • Training & Development
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