Retail Brand Manager

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🇨🇳 China – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

👻 Ghost score 15%

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Logo of Cardo Systems, Ltd

Cardo Systems, Ltd

51 - 200 employees

🚘 Automotive

🏭 Manufacturing

📡 Telecommunications

Automotive • Manufacturing • Telecommunications

Cardo Systems, Ltd. is the world’s acknowledged market leader in Bluetooth® and Dynamic Mesh Communication (DMC) systems designed for motorcycle riders. Headquartered in Ra'anna, Israel, Cardo has been at the forefront of innovation in communication intercoms since 2005, introducing advancements such as long-range intercom, mesh communications, and natural voice operation. Its products are sold in over 85 countries and are also developed for leading motorcycle accessory manufacturers like SHOEI, HJC, and Ducati. The company aims to empower riders with safe and user-friendly communication solutions, encapsulated in their tagline, "communication in motion®.

📋 Description

• Develop and execute annual channel expansion plans with the Country Manager and distributors • Define recruitment criteria and identify priority provinces, cities, and retail segments • Identify, evaluate, and recruit high-potential retail partners into the Cardo Authorized Partner Program • Build relationships with premium motorcycle dealerships, powersports retailers, and specialty stores • Support distributors in establishing a healthy and sustainable retail network • Develop annual business plans with key retail partners/dealers • Communicate Cardo business processes, policies, and operational requirements • Help partners maximize market opportunities through product assortment, promotions, and customer engagement • Conduct periodic business reviews and identify improvement opportunities • Conduct regular store visits and assess retail execution quality • Ensure products are displayed according to brand guidelines • Improve product visibility, demo experience, merchandising, and in-store activation • Monitor inventory, stock availability, and replenishment effectiveness • Support best-in-class customer experience • Maintain dealer records and pipeline information • Provide monthly channel development reports and market updates • Deliver product, brand, and sales training for dealer principals and store personnel • Develop training schedules and certification standards with the country and marketing managers • Coach partners on product positioning, customer engagement, and sales techniques • Communicate sales policies and promotional programs • Serve as primary point of contact for assigned retail partners • Resolve channel conflicts and maintain distributor-retailer relationships • Monitor compliance with commercial policies, pricing guidelines, brand standards, and authorized channel requirements • Identify and resolve conflicts involving pricing, promotions, and customer acquisition with the Country Manager • Monitor competitor activities, pricing, product launches, and channel strategies • Collect retailer and consumer feedback from the field

🎯 Requirements

• At least 5 years of channel sales or brand management experience, representing a reputable brand (preferably an international brand) • Offline channel development/dealer management experience • Familiarity with consumer electronic products • Knowledge of the motorcycle market is an advantage • Excellent communication and interpersonal skills • Strong team player with business acumen and strong numeracy • Fluency in spoken English • Flexibility to go beyond what is assigned and focus on what is right for the Company • Car driving license • Ability to travel more than 50% of the time with excellent work discipline • Motorcycle rider preferred • University graduate preferred • Demonstrated leadership in leading a direct/functional team preferred • Experience managing online stores/online sales partners preferred • Existing relationships with motorcycle dealerships, motorcycle accessory retailers, or industry communities highly preferred • Work experience in a multinational corporation in China preferred • CV must be submitted in English

🏖️ Benefits

• Equal opportunity employer • Diversity-valuing workplace • Frequent travel across China • Full-time employment

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