Product Marketing Lead

Job not on LinkedIn

🕒 July 16

🌐 Sweden, United Kingdom – Remote

🇸🇪 Sweden – Remote 🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 33%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Aico - Intelligent Financial Close Automation

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏗️ Construction

🏭 Manufacturing

📦 Logistics

💰 Private Equity Round on 2016-12

Construction • Manufacturing • Logistics

Aico is an Intelligent Financial Close Automation company that revolutionizes finance departments in midsize and large companies worldwide through its Artificially Intelligent CO-worker. The company offers an automation platform focused on streamlining key record-to-report (R2R) accounting processes, including account reconciliation, close task management, journal entries, and handling financial requests. Aico's mission is to improve efficiency, control, and visibility in financial operations, enabling businesses to transition from manual processes to intelligent finance automation. Trusted by tens of thousands of users across over 100 countries, Aico serves a diverse clientele across various industries, including utilities, retail, healthcare, construction, and manufacturing.

📋 Description

• Own and continuously evolve the product marketing strategy aligned with company growth objectives and product roadmap • Develop deep understanding of the market, buyers, users, competitors and customer problems • Define and maintain product portfolio positioning, value proposition and differentiated narrative • Establish product marketing frameworks, templates and ways of working • Define and own a tiered launch framework • Determine release tiers, orchestrate cross-functional plans and run launches end to end • Define standard launch deliverables, timelines and roles • Run a launch calendar and coordinate dependencies across product, marketing and go-to-market teams • Build a master messaging framework with value propositions, pillars, proof points and persona-specific messages • Tailor messaging for internal audiences including support, professional services, presales, account managers, marketing and executives • Tailor messaging for partners, customers, press and analysts • Lead analyst and press relations content and engagement • Collaborate with product managers to align messaging and launches with the roadmap • Equip sales and presales with pitch decks, playbooks, competitive battlecards, demo narratives and ROI tools • Partner with sales enablement on product knowledge and messaging for onboarding and training • Support customer success and account management with expansion narratives driving adoption, cross-sell and upsell • Develop customer-facing content including case studies, references, web and campaign content • Run competitive intelligence and win/loss analysis, feeding insights to product and go-to-market teams

🎯 Requirements

• 5+ years' experience within a product marketing function, ideally in B2B SaaS • Proven track record building product marketing strategy and leading product launches of varying scale, from minor releases to new-to-market products • Expertise in positioning and messaging for both technical and business audiences, internal and external • Demonstrable commercial impact on new-logo acquisition and on cross-sell / upsell and recurring revenue • Strong cross-functional partnership with product management, marketing, sales enablement and customer success • Excellent storytelling, written and verbal communication, and ability to influence without authority • Analytical, data-driven approach to measuring and optimising product marketing performance • Experience defining or rolling out a tiered launch framework • Experience building, mentoring or leading a product marketing team, or clear ambition and aptitude to do so • Familiarity with financial operations, subscription/recurring-revenue business models, or the market domain • Relevant product marketing certification, e.g. Pragmatic Institute or Product Marketing Alliance • Experience with analyst and press relations

🏖️ Benefits

• Competitive compensation package • Strong benefits package including flex hours and wellness allowances • Remote/Hybrid working options • Private equity–backed growth journey with strong strategic direction • Opportunity to grow into a leadership position • Permanent, full-time employment