Demand Generation, Field Marketing Manager

🔥 15 hours ago

🌐 Spain, Argentina – Remote

🇪🇸 Spain – Remote 🇦🇷 Argentina – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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CARTO

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

📦 Logistics

💼 Consulting

🏥 Healthcare

Logistics • Consulting • Healthcare

CARTO is a leading platform in modern spatial analytics built for the cloud. It provides businesses with advanced tools for analyzing, visualizing, and developing spatial data at unlimited scales, utilizing major cloud platforms such as BigQuery, Snowflake, Databricks, and Azure. CARTO offers a wide range of capabilities including data visualization, powerful analytics with a visual workflow design tool, and enriched data through a variety of industry solutions. They also provide AI-powered spatial insights to boost productivity, along with accelerated, scalable app development using their APIs and development toolkit. CARTO’s platform is particularly valuable for sectors such as telecommunications, logistics, real estate, financial services, and healthcare, assisting in tasks like network deployment, market analysis, and fraud detection. It is trusted by leading companies across the globe for cloud-native analytics without limits.

📋 Description

• Plan and execute integrated demand generation campaigns across email, paid media, and content syndication • Build pipeline against target verticals and accounts • Own small, bespoke in-person ABM events, including workshops, roundtables, dinners, and sponsor activations • Collaborate with the events manager from event concept through on-site execution • Design and run non-digital ABM tactics such as direct mail, executive gifting, and account-specific collateral • Partner with Account Executives and Solutions Engineers to identify target accounts and shape event guest lists • Convert event and field engagement into qualified pipeline • Manage event vendors, venues, and budgets end-to-end • Build and maintain campaign and event tracking in HubSpot and Salesforce • Report performance against pipeline and revenue goals • Collaborate with the wider marketing team on campaign and event messaging, content, and creative • Use AI tools to accelerate campaign builds, reporting, and event logistics • Travel occasionally to support on-site event execution

🎯 Requirements

• 4+ years of experience in demand generation, field marketing, or event marketing, ideally at a B2B SaaS company • Experience planning and running small-to-mid scale in-person events end-to-end, including workshops, roundtables, and dinners • Familiarity with account-based marketing and field/event programs supporting an ABM motion • Hands-on experience with HubSpot and Salesforce, or comparable marketing automation and CRM platforms • Strong project management skills and ability to jugle multiple campaigns and events against competing deadlines • Excellent written and verbal communication skills in English; Spanish is a plus • Comfort working cross-functionally with Sales, Solutions Engineering, and Marketing stakeholders across time zones • Data-driven mindset and ability to report on pipeline impact • AI fluency in the operational management of campaigns and events • Willingness to travel occasionally, roughly twice a year, for on-site event execution

🏖️ Benefits

• Annual bonus of up to 10% based on company objectives • Employee Stock Options Plan • Private Medical Insurance • Flexible compensation • Education stipend • Remote work stipend • English classes • Opportunity to contribute to a platform used by top companies worldwide, with direct impact on users and clients