Performance Marketing Specialist

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Moniepoint Inc. (Formerly TeamApt Inc.)

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💳 Fintech

🏦 Banking

Fintech • Banking • Payments

Moniepoint Inc. is Africa's all-in-one financial ecosystem that provides seamless solutions in payments, banking, credit, and business management for over 10 million businesses and individuals. Operating as Nigeria's largest merchant acquirer, Moniepoint powers the majority of Point of Sale (POS) transactions in the country. The company processes $17 billion monthly while ensuring profitable operations. With operations starting in 2019, Moniepoint continues to support businesses through its comprehensive financial services platform, making significant strides in financial inclusion across emerging markets.

📋 Description

• We are hiring for a dedicated Google Acquisition function to drive scalable customer growth across both our personal and business banking products. • This Senior Manager will own the end-to-end Google performance channel — from campaign architecture and technical infrastructure to economic modelling and channel governance. • This is not an execution role dressed up as a leadership role. We need someone who thinks in systems, works from first principles, and has the depth to make credible judgements on strategy, technology, and economics simultaneously. • Design and own the full Google channel strategy across UAC / App Campaigns, Performance Max, and Search for both personal and business banking acquisition. • Build and maintain campaign structures optimised for Moniepoint's dual-product funnel. • Set bidding strategies, budget allocation frameworks, and creative testing cycles that reduce dependence on any single signal or format. • Own campaign performance end-to-end: from brief to launch to optimisation to reporting. • Partner with engineering and data teams to ensure event data flowing to Google is accurate, complete, and timely.

🎯 Requirements

• 6+ years of hands-on paid acquisition experience, with the majority of that time spent on Google UAC / App Campaigns at meaningful scale • Deep, demonstrable technical knowledge of Google's campaign infrastructure: bidding algorithms, audience signals, creative specs, and the mechanics of Smart Bidding • Proven ability to architect and own the full measurement stack — Firebase, GA4, GTM, Conversion APIs — not just configure it but understand why each component matters • Fluency in LTV/CAC modelling: you have built the models, owned the assumptions, and used them to make real budgeting and bidding decisions • Experience operating in a fintech or financial services context, with direct knowledge of the acquisition compliance and trust dynamics unique to financial products • Strongly Preferred • Experience running Google acquisition in Sub-Saharan Africa or comparable emerging markets — Nigeria specifically is a significant advantage • Familiarity with server-side conversion APIs, offline conversion imports, and enhanced conversions as mechanisms for improving signal quality in cookieless or app-first environments • Experience working with data science or analytics teams to build custom bidding signals and offline LTV imports into Google's systems • Prior work on dual-product or dual-segment acquisition (e.g., consumer and SME / business) with separate funnel logic.

🏖️ Benefits

• Curious about what makes Moniepoint an incredible place to work? Check out posts on how we cultivate a culture of innovation, teamwork, and growth.