Performance Marketing Specialist

🕒 June 21

🇪🇸 Spain – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 45%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Moniepoint Inc. (Formerly TeamApt Inc.)

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💳 Fintech

🏦 Banking

Fintech • Banking • Payments

Moniepoint Inc. is Africa's all-in-one financial ecosystem that provides seamless solutions in payments, banking, credit, and business management for over 10 million businesses and individuals. Operating as Nigeria's largest merchant acquirer, Moniepoint powers the majority of Point of Sale (POS) transactions in the country. The company processes $17 billion monthly while ensuring profitable operations. With operations starting in 2019, Moniepoint continues to support businesses through its comprehensive financial services platform, making significant strides in financial inclusion across emerging markets.

📋 Description

• Design and own the full Google channel strategy across UAC / App Campaigns, Performance Max, and Search for personal and business banking acquisition • Build and maintain campaign structures optimized for Moniepoint's dual-product funnel • Set bidding strategies, budget allocation frameworks, and creative testing cycles • Own campaign performance from brief through launch, optimization, and reporting • Architect and own the measurement stack, including Firebase / GA4 event taxonomy, Google Tag Manager, and server-side event pipelines • Lead Conversion APIs and enhanced conversions implementation • Define and own the attribution model • Partner with engineering and data teams to ensure Google event data is accurate, complete, and timely • Build tracking audit protocols and identify attribution gaps • Own Google acquisition CAC targets and LTV/CAC economic models • Build payback period models for emerging-market conditions • Design bidding and budget logic using true LTV signals and offline conversion data • Diagnose CAC drift against LTV thresholds • Build channel reporting systems and establish review cadences • Translate channel performance into business language for senior stakeholders • Adapt acquisition strategy to emerging-market user realities and fintech advertising constraints • Complete a 90-day audit and improvement plan, establish measurement remediation, build an LTV/CAC baseline, and launch governance cadence • Develop a scalable Google growth engine, improve signal quality, validate attribution, document the playbook, and build team foundations

🎯 Requirements

• 6+ years of hands-on paid acquisition experience, with the majority of that time spent on Google UAC / App Campaigns at meaningful scale • Deep, demonstrable technical knowledge of Google's campaign infrastructure: bidding algorithms, audience signals, creative specs, and the mechanics of Smart Bidding • Proven ability to architect and own the full measurement stack — Firebase, GA4, GTM, Conversion APIs — and understand why each component matters • Fluency in LTV/CAC modelling, including building models, owning assumptions, and using them for budgeting and bidding decisions • Experience operating in a fintech or financial services context, with knowledge of acquisition compliance and trust dynamics for financial products • Experience running Google acquisition in Sub-Saharan Africa or comparable emerging markets; Nigeria specifically is a significant advantage • Familiarity with server-side conversion APIs, offline conversion imports, and enhanced conversions • Experience working with data science or analytics teams to build custom bidding signals and offline LTV imports into Google's systems • Prior work on dual-product or dual-segment acquisition with separate funnel logic