Product Marketing Manager

🔥 6 minutes ago

🇬🇦 Gabon – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎁 Product Marketing

👻 Ghost score 11%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 21 days.
• No salary listed.

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CATALIS

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏛️ Government

☁️ SaaS

Government • SaaS

CATALIS is a government technology solutions provider that empowers municipalities, counties, states, and federal agencies with a suite of integrated solutions designed to enhance public engagement, streamline workflows, and improve operational efficiencies. Offering services in payments, tax & CAMA, court case management, public works, citizen engagement, and regulatory compliance, CATALIS specializes in creating customized technology solutions that meet the specific needs of government entities across North America. Focused on the future of government software, CATALIS assists in the digital transformation of government operations by providing SaaS and integrated payments platforms that support all levels of governance.

📋 Description

• Own product positioning, messaging, and value propositions across the assigned Catalis vertical portfolio • Define ideal customer profiles, buyer and user personas, and product positioning at product and portfolio levels • Develop differentiated positioning for new logos, cross-sell, upsell, and legacy-product migration motions • Translate product features into customer benefits for courts and other government-agency stakeholders • Create and manage presentations, one-pagers, case studies, web content, and other collateral • Support RFP submissions with product positioning and differentiation messaging • Conduct market and competitor research to identify trends, opportunities, and differentiation strategies • Partner with Product Management to launch new features and solutions • Own messaging frameworks for demand-generation campaigns driving new sales, expansion, and migrations • Analyze win/loss, competitive, and campaign-performance data and provide actionable recommendations • Refine datasheets and provide pricing insights and recommendations • Measure, analyze, and optimize campaign and content performance • Segment and target campaigns by market size, geography, and buyer persona • Provide insights to leadership to refine go-to-market strategy • Build battlecards and ROI calculators • Evaluate competitors and clearly define where Catalis wins • Collaborate with Demand Generation on integrated digital, content, webinar, event, and email campaigns • Develop case studies, interview customers, write white papers, and build webinar decks and public-facing slide templates • Maximize customer advocacy through marketing and sales enablement assets • Own holistic go-to-market launch strategies and cross-functional coordination for new products and major feature launches • Develop launch messaging, positioning, launch kits/plans, sales decks, battlecards, product demo scripts, case studies, white papers, and other enablement materials • Validate market demand and analyze competitive offerings before launches • Provide product feedback internally based on customer interviews • Partner with Sales on enablement tools, battlecards, and talk tracks • Work with Customer Success to drive adoption, upsell, and cross-sell opportunities • Train internal teams on product messaging, market trends, and campaign strategies

🎯 Requirements

• 7-10 years of product marketing experience, ideally in B2B or B2G SaaS, govtech, public sector, or regulated-industry software • Track record of owning product and portfolio positioning and messaging and running product launches, not just executing campaigns • Bachelor's degree in Marketing, Business, Communications, or related field preferred • Experience with CRM and marketing automation platforms, such as Salesforce or similar • Experience with analytics/BI tools, such as Tableau or Power BI • Strong written and verbal storytelling, translating technical product capabilities into clear value propositions for technical and non-technical public-sector buyers • Ability to align Product, Sales, Customer Success, and Demand Generation without direct authority • Executive presence for presenting to leadership and customer/prospect stakeholders • Strong project management and prioritization skills • Curiosity and comfort operating in ambiguity • Understanding of public-sector buyer dynamics, including multiple stakeholders, longer sales cycles, fiscal-year budget cycles, and risk-averse decision-making • Experience supporting both high-velocity/transactional and enterprise sales motions is a plus • Comfort being customer-facing for interviews, references, and advisory input without owning the relationship

🏖️ Benefits

• Competitive salary and benefits package • Health, dental, and vision insurance • Unlimited PTO (paid time off) • HSA and FSA options • 401(k) plan with matching contributions • Paid parental leave • ABLE matching contributions for the disability community • Employer-paid short-term and long-term disability insurance • Group term life insurance • Financial and legal assistance through the EAP (Employee Assistance Program) • Opportunities for personal development and career advancement • Free access to unlimited courses via Udemy • Opportunity to make a significant impact on the delivery of government services and the lives of citizens

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