Senior Business Analyst – Digital Marketing

🔥 16 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟠 Senior

📊 Marketing Analyst

👻 Ghost score 10%

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CI&T

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1995

💼 Consulting

🏥 Healthcare

📣 Marketing

💰 $5.5M Venture Round on 2014-04

Consulting • Healthcare • Marketing

CI&T is a global tech transformation specialist focusing on helping organizations navigate their technology journey. With services spanning from application modernization and cloud solutions to AI-driven data analytics and customer experience, CI&T empowers businesses to accelerate their growth and maximize operational efficiency. The company emphasizes digital product design, strategy consulting, and immersive experiences, ensuring a robust support system for enterprises in various industries.

📋 Description

• Work as a Senior Business Analyst with a global agribusiness client • Connect business strategy to engineering execution within the North American Seeds Routes to Market digital ecosystem • Work across marketing portals, CMS-powered websites, CRM platforms, and analytics solutions • Bring digital marketing perspective to challenge assumptions with data • Propose ideas around acquisition, activation, and retention • Define success through clear objectives and OKRs • Act as a strategic partner to the client • Work day-to-day with Google Analytics 4, Salesforce Marketing Cloud, Salesforce CRM, and web CMS platforms • Translate business vision into technical requirements • Produce specifications and actionable documentation

🎯 Requirements

• 6+ years in IT business analysis, with strong hands-on experience in digital marketing environments • Solid digital marketing background, including acquisition, activation, retention funnels and marketing metrics • Experience defining objectives and tracking results through OKRs or similar goal-setting frameworks in digital marketing contexts • Hands-on experience with Google Analytics 4 and at least one of SFMC, SFDC, or web CMS • Background in software development • Solid agile skills: backlog grooming, sprint planning, standups, and retrospectives • Ability to produce clear, actionable documentation, including user stories, data mapping, process flows, and business rules • Fluent English, written and spoken; daily stakeholder interactions are in English • Ability to navigate senior, opinionated stakeholders and return with concrete proposals • Nice to have: technical knowledge in Drupal, cloud platforms, SFMC, or ETF integrations • Nice to have: experience with North American digital marketing strategies or route-to-market setups • Nice to have: background in agribusiness, CPG, or agriculture technology • Nice to have: familiarity with cross-functional integration testing and QA processes • Nice to have: experience using analytics data to inform product decisions • Nice to have: exposure to CI/CD environments

🏖️ Benefits

• Health and dental insurance • Meal and food allowance • Childcare assistance • Extended paternity leave • Partnership with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass • Profit Sharing and Results Participation (PLR) • Life insurance • Continuous learning platform (CI&T University) • Discount club • Free online platform dedicated to physical, mental, and overall well-being • Pregnancy and responsible parenting course • Partnerships with online learning platforms • Language learning platform • Inclusion support and workplace accommodations for people with disabilities • Dedicated Health and Well-being team, inclusion specialists, and affinity groups

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