Global Digital Marketing, Content Manager

Job not on LinkedIn

🔥 16 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

✍️ Content Marketing Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Coats

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1755

🚘 Automotive

🏗️ Construction

💼 Consulting

Automotive • Construction • Consulting

Coats is a global leader in manufacturing threads and yarns with over 250 years of history. The company offers a diverse range of products including industrial and high-performance threads, yarns, fabrics, zips, and trims. Coats emphasizes sustainability in its operations, providing eco-friendly options for its products and maintaining a strong commitment to corporate responsibility.

📋 Description

• Develop and manage a global digital marketing plan aligned to Coats business priorities, brand narrative and communications strategy • Translate business priorities into channel plans across websites, LinkedIn, search and digital marketing campaigns • Contribute to annual planning, campaign priorities, channel investment decisions and marketing effectiveness reviews • Build playbooks, toolkits and governance for regional and divisional marketing teams • Define priorities, KPIs and success measures for digital marketing activity • Own digital content strategy across internal and external channels • Maintain the master editorial calendar across LinkedIn, website, campaign content and global marketing moments • Create, commission, edit and manage LinkedIn posts, articles, case studies, landing pages, customer stories, infographics, video briefs, emails and campaign assets • Lead global LinkedIn strategy across paid and organic activity • Manage LinkedIn planning, publishing, governance and performance improvement • Support executive visibility and thought leadership • Own the Coats website as a strategic marketing and communications platform • Manage website updates through the CMS and maintain content governance, QA, maintenance and compliance • Lead agency and technology partners when specialist support is required • Lead SEO, AEO/GEO and search discoverability strategy • Define and manage KPIs across website, LinkedIn, campaigns, content and search • Use Google Analytics, LinkedIn analytics, search tools and CRM/marketing automation data to evaluate performance • Produce insight-led performance reports and actionable recommendations for marketing and communications leaders • Inform senior leadership decision-making, investment prioritisation and future marketing direction • Operate as a digital marketing centre of excellence across regional and divisional marketing teams • Partner with Brand & Communications, commercial, product, divisional, regional, investor relations and technology stakeholders

🎯 Requirements

• 8-10+ years' experience in B2B digital marketing, content strategy and channel management • Proven experience developing digital marketing strategies linked to business/commercial priorities • Experience leading enterprise-wide digital marketing programmes, cross-functional governance and/or digital marketing centre-of-excellence initiatives • Strong content strategy, editorial planning, copywriting, editing and content quality judgement • Experience managing corporate websites, CMS platforms, SEO, UX, landing pages and content governance • Strong understanding of LinkedIn strategy, B2B thought leadership and social content performance • Experience using analytics to generate insights and recommendations • Ability to communicate clearly with senior stakeholders and translate technical topics into clear and simple business language • Strong project ownership, prioritisation, quality management and high proficiency in written and spoken English • Highly organised, with strong project management and prioritisation skills • Comfortable working at pace and managing multiple priorities • Experience in manufacturing, industrial, apparel, footwear, textiles, materials, chemicals or other complex B2B sectors • Experience with CRM and marketing automation platforms such as HubSpot • Experience with AEO/GEO, AI search readiness and structured content • Experience creating executive thought leadership or corporate communications content • Experience developing global playbooks, toolkits or content governance models • Experience managing external agencies, content partners and technology suppliers with clear commercial accountability

🏖️ Benefits

• Diverse and collaborative environment • Opportunity to make an impact in the textile industry • Career development opportunity with a global leader • Use of AI tools to unlock new opportunities