Marketing Specialist – Growth Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇲🇽 Mexico – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cobalto Talent

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

🎯 Recruiter

🤝 B2B

Recruitment • B2B

Cobalto Talent is a Mexico- and North America-focused recruitment agency that connects companies with vetted candidates through a fast, efficiency-oriented hiring process. They offer a large candidate pool, candidate evaluation, and support services, and emphasize speed (placements in as little as 24 hours), cost and time savings, and the use of specialized software and AI to enhance sourcing and selection. Cobalto Talent serves companies (B2B) across industries, providing end-to-end recruitment and onboarding support.

📋 Description

• Develop and execute integrated marketing campaigns across digital channels • Plan, launch, and optimize lead generation and demand generation initiatives • Manage paid advertising campaigns using Google Ads, LinkedIn Ads, Meta Ads, and similar platforms • Create and execute content marketing strategies to increase brand awareness and engagement • Optimize SEO, SEM, email marketing, and website conversion performance • Analyze campaign performance and generate actionable insights using marketing data • Collaborate with Sales to improve lead quality and conversion rates • Manage marketing automation workflows and customer nurturing campaigns • Conduct market research, competitor analysis, and customer segmentation • Coordinate webinars, product launches, events, and promotional initiatives • Monitor KPIs, marketing ROI, CAC, conversion rates, and pipeline contribution • Stay current on digital marketing trends, AI tools, and emerging technologies • Collaborate with Sales, Product, Design, and Leadership teams to drive measurable business results • Complete a one-way video interview as the next hiring step

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field • 3+ years of experience in Digital Marketing, Growth Marketing, or B2B Marketing • Experience managing multi-channel marketing campaigns • Strong knowledge of SEO, SEM, Email Marketing, Paid Media, and Marketing Analytics • Experience with HubSpot, Google Analytics, Google Ads, and CRM platforms • Experience in Lead Generation and Demand Generation • Strong analytical skills with the ability to interpret campaign performance and optimize results • Excellent communication, project management, and collaboration skills • Professional English proficiency (B2+/C1) • Ability to thrive in a fast-paced, remote, and collaborative environment • Preferred: Experience supporting U.S.-based companies or international markets • Preferred: Experience in SaaS, Technology, Professional Services, Healthcare, or eCommerce • Preferred: Experience with Marketing Automation, lead nurturing, and CRM integrations • Preferred: Knowledge of A/B Testing, CRO, and customer lifecycle marketing • Preferred: Experience using AI tools to improve marketing productivity and content creation • Preferred: Google, HubSpot, Meta, or LinkedIn Marketing certifications

🏖️ Benefits

• Opportunity to work with innovative U.S.-based companies across Technology, SaaS, Healthcare, Professional Services, eCommerce, and B2B industries • Collaborate with global teams • Leverage the latest marketing technologies and AI-powered marketing tools • Directly influence customer acquisition, brand growth, and revenue generation • High-growth organization where marketing is a strategic driver of business success