Regional Head of Marketing

🔥 8 hours ago

🌐 Portugal, Estonia, +10 more countries – Remote

🇵🇹 Portugal – Remote 🇪🇪 Estonia – Remote 🇵🇱 Poland – Remote 🇪🇸 Spain – Remote 🇧🇬 Bulgaria – Remote 🇷🇸 Serbia – Remote 🇬🇧 United Kingdom – Remote 🇭🇷 Croatia – Remote 🇧🇷 Brazil – Remote 🇨🇷 Costa Rica – Remote 🇲🇹 Malta – Remote 🇵🇦 Panama – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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CoinPoker

WebsiteLinkedInAll Job Openings

11 - 50 employees

🎮 Gaming

₿ Crypto

🎲 Gambling

Gaming • Crypto • Gambling

CoinPoker is a revolutionary online poker platform that leverages blockchain technology to provide a decentralized and anonymous poker experience. It stands out by using USDT stablecoin as its main in-game currency and incorporating cryptocurrency technologies and community-centric features. CoinPoker offers a range of poker games, including Texas Hold’em and Pot Limit Omaha, and features various promotions such as rakeback and generous welcome bonuses. The platform is known for hosting one of the largest online poker pots in history and integrates crypto-friendly transactions for a global user base. Operating under a Curaçao eGaming License, CoinPoker ensures a secure and fair gaming environment, which is further supported by partnerships and advanced technological implementations like decentralized RNG software for fairness and transparency.

📋 Description

• Build and lead CoinPoker’s growth across LATAM for poker and casino • Scale user acquisition and brand awareness across the region • Translate global strategy into a focused regional plan • Recommend budget and hires needed to deliver the plan • Assess and prioritise regional opportunities, player segments, competitors, channels and commercial potential • Build the regional marketing plan • Test new markets, channels and campaigns; scale successful initiatives and stop ineffective ones • Set regional acquisition priorities with central paid media, affiliate, agent and partnerships teams • Grow a high-quality regional player base • Lead regional brand and community activity across social channels, community groups, PR, events and sponsorships • Plan regional promotions and tournament series around local player preferences and time zones • Own localisation of messaging, creative, promotions and community tone • Localise player journeys and support with CRM, VIP and Customer Service teams • Bring in affiliates, agents, creators, poker communities, partners and talent • Provide regional insight to global strategy • Report on performance, competitor activity and market opportunities

🎯 Requirements

• Senior online poker, casino or iGaming marketing experience • Deep knowledge of at least one key market in LATAM • Proven track record scaling user acquisition and brand awareness across a market • Sound judgment assessing complex or emerging markets • Experience building the case for marketing budget and headcount • Experience allocating spend against acquisition targets • Strong command of CAC, LTV, cohort analysis, rev share and CPA • Established network across regional poker affiliates, agents, creators and marketing talent • Evidence of network-driven results • Experience building a team and leading through influence alongside central teams • Native speaker of the language of one of the region’s key markets • Professional English

🏖️ Benefits

• Competitive salary and performance-based bonuses • Opportunity to work with cutting-edge technology in the blockchain and online gaming industry • Flexible working hours • Ability to work fully remotely • Collaborative and inclusive team culture • Professional development opportunities • Career growth within a rapidly evolving company

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