Channel Marketing Manager – DACH

🔥 4 minutes ago

🇦🇹 Austria – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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ConnectWise

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1982

☁️ SaaS

🔒 Cybersecurity

🏢 Enterprise

💰 $585k Seed Round on 2019-06

SaaS • Cybersecurity • Enterprise

ConnectWise is a leading provider of software and services for managed service providers (MSPs), offering solutions designed to automate and streamline operations in IT management, cybersecurity, and business management. Their Asio platform is purpose-built for MSPs, delivering tools for unified monitoring and management, cybersecurity, data protection, and business management. ConnectWise provides services like professional services automation, remote monitoring and management (RMM), quote and proposal automation, IT documentation, and financial management among others. Through partnerships and integrations with top-rated vendors, ConnectWise enhances its offering for IT service management. The company also hosts industry events and provides community support to foster growth and innovation in the MSP sector.

📋 Description

• Own the EMEA channel marketing plan, aligning investment and execution with regional revenue priorities, pipeline gaps and priority partner segments • Partner with EMEA Channel Sales and distributors to identify partners, accounts, markets and solutions with the greatest growth potential • Build and execute integrated through-partner demand programs spanning digital campaigns, content, events, enablement and seller activation • Drive to-partner programs that increase partner awareness, engagement, readiness and adoption of priority ConnectWise solutions • Translate global Channel and Partner Program frameworks into relevant regional activation plans • Manage the regional MDF and co-op portfolio, including planning, business cases, budget allocation, compliance, forecasting and performance measurement • Create repeatable partner campaigns and resources for distributors and partners to take ConnectWise solutions to market • Coordinate with Channel Sales, Demand Generation, Field Marketing, Product Marketing, Digital, Operations and Finance • Establish goals and reporting for partner activation, partner-sourced and partner-influenced pipeline, bookings, solution adoption and ROI • Use performance data, partner feedback and market insights to optimize investment and scale effective programs • Maintain communications and operating rhythms with regional Sales leaders, distributors, partners and global Channel Marketing

🎯 Requirements

• 6+ years of B2B channel or partner marketing experience, ideally within SaaS, cybersecurity or the IT channel • Experience building and executing through-partner demand programs that produced measurable pipeline and revenue • Strong knowledge of MDF and co-op programs, including planning, governance, compliance, forecasting and ROI measurement • Experience working with distributors, resellers or managed service providers across multiple EMEA markets • Ability to translate revenue priorities into focused partner segments, campaigns, investment decisions and execution plans • Strong commercial and analytical judgment, with experience measuring partner activation, pipeline, bookings and program effectiveness • Demonstrated ability to lead complex cross-functional initiatives without direct authority • Excellent communication and stakeholder-management skills, including experience partnering with regional Sales leaders and global teams • Ability to manage multiple markets, budgets, partners and programs in a fast-moving environment • Bachelor’s degree in related field or equivalent business experience • Fluence in German is essential for this role • Onsite/Hybrid/Remote depending on location

🏖️ Benefits

• 40-50% travel may be required • Equal employment opportunities and a workplace free from discrimination and harassment • Reasonable accommodations during the application and hiring process and employment • Other employment benefits and privileges as applicable

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